Managing Marketing

This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who has been studying how customer-centric transformations occur within organisations successfully and unsuccessfully. In the process, they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a truly customer-centric business. You can find out more about this research and the insights here. https://info.hellostepchange.com/redefining-customer-centricity https://www.trinityp3.com/2020/07/seven-customer-centric-shifts/  

Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfil, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relationships in business and in life. Clement shares the Interactif discipline and discusses how the approach operates across cultures and the world. https://www.trinityp3.com/2020/07/building-powerful-relationships-through-direct-respectful-communication/ 

Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high-quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short term narrow view of their requirements. By thinking global, and packaging production requirements, Jonathan believes that marketers could see significant returns on their production investment. https://www.trinityp3.com/2020/07/optimising-global-production-capabilities/

Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her clients. She discusses and tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. https://www.trinityp3.com/2020/06/managing-marketing-power-of-experience/

Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of the Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, businesses, and brands and the need for consumers and society to pressure to achieve further change. https://www.trinityp3.com/2020/06/ethical-marketing/

Annette Sharp is the Director of China Digital, the China Visitor Experience Agency that work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about doing business in China, particularly the diversity, the pace of technology innovation and change, the amazing food set against traditional culture. https://www.trinityp3.com/2020/06/doing-business-in-china/

Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive and different from the rest. It is essential listening for anyone thinking about starting a new advertising agency. https://www.trinityp3.com/2020/06/motivation-behind-starting-advertising-agency/ 

Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages that do good. This became the basis of ACT Responsible to showcase the good in advertising from the world to the world. He also shares his thoughts of the state of doing good in the world region by region. https://www.trinityp3.com/2020/05/marketing-advertising-doing-good/

Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional demographic approach. Mark highlights how content attracts and aligns these networks and shares how an investigative journalistic approach to insights provides exciting results. https://www.trinityp3.com/2020/05/power-of-networks-over-demographics/

Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the podcast Brand & New host for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of non-traditional trademarks such as sound, fragrance and colour and the need for careful consideration when investing in innovation. https://www.trinityp3.com/2020/05/intellectual-property-innovation/

Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist that spans two decades and working with all of the major brands in the UK including Campaign, Marketing Week, M&M Global, Pitch and The Drum. During that career, she has seen dramatic changes in the channels of journalism and business models. But one thing that has not changed is the important role trade media play in championing the industry and also holding it accountable to be the best it can be. https://www.trinityp3.com/2020/05/role-importance-of-healthy-trade-media/

Jane Evans has a career and portfolio in advertising as a Creative Director that would be the envy of most. But Jane is now the Founder of the Uninvisibility Project, inspired by the realisation that at a certain age she became invisible not just in the media and entertainment but also in her career. This is the experience of millions of women as their lives progress beyond middle age. When they have incredible personal confidence and experience, the world struggles to recognise the value they offer in business and society. https://www.trinityp3.com/2020/05/making-older-women-uninvisible-in-business/

Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, a world-leading brand, sustainability and innovation company. They talk about the rising importance of doing good as good for business and why some markets and companies struggle with achieving this as a core business driver. They share their philosophy on how brands and communities can work together to create better products, bigger profits and a better world. https://www.trinityp3.com/2020/04/sustainable-brand-purpose/

Rob Campbell is the Head of Strategy EMEA at RG/A and has had strategy roles in Australia, China, the US and the UK. But here Rob shares how a friend’s experience with Corporate Gaslighting made him aware of a time in his own career and being the person he is he shared this on his personal blog “The Musings of an Opinionated Sod”. The response was overwhelming leading to this site “They Tried To Kill Me But I Live” where people are able to share their experiences of Corporate Gaslighting to let others know they are not alone and it is not their fault. https://www.trinityp3.com/2020/04/corporate-gas-lighting-in-advertising/

Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares practical approaches she had honed in her coaching practice with individuals, teams and organisations to not just cope, but thrive in these uncertain times. https://www.trinityp3.com/2020/04/covid-19-leadership-and-resilience/

Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers and shares the three evolutions of Global Marketing approaches. https://www.trinityp3.com/2020/04/challenges-of-global-marketing-implementation/

Ophenia Liang is the Director and Co-Founder of Digital Crew, Australia’s fasting growing multi-award winning cross-cultural multilingual digital marketing company. Here she talks about the challenges of cross-cultural marketing in Asia, particularly in China, India and Japan and the mistakes and lessons marketers and their organisations face when expanding into overseas markets as diverse and complex as these major world economies. https://www.trinityp3.com/2020/03/cross-cultural-marketing-in-asia/

George Hawwa is the Growth Director of Social Media Agency Attention Experts and he shares his view on the various social media platforms of the 250 platforms currently available. He talks about the need of understanding the algorithms and the data of each platform is essential in achieving marketing success in any platform and how consistency is more important than creativity. Plus distinguishing the difference between a technology company that sells advertising or a media company based on a technology platform. https://www.trinityp3.com/2020/03/social-media-technology-or-media/

Raja Pradeep is the CEO of IT company AUP IT provide CIO consultants to work with small to medium businesses to ensure governance, risk mitigation and compliance for the IT network and systems. He shares the changing role of the CIO and CTO is not just reducing risk, but working with the business to unlock value and performance within the It infrastructure and how agencies can ensure they meet the security and risk expectations of their clients in handling data of all types. https://www.trinityp3.com/2020/03/it-risks-facing-advertising-agencies/

Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on how marketers can better develop and share high-quality content to attract and engage customers. https://www.trinityp3.com/2020/03/great-storytelling-content-marketing/