Ponderings From The Perch

Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change.  You can find more from Katja Cahoon on Youtube

Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You'll want to hear how this Founder & CEO of QualSights successfully built his company up to be the #1 fastest-growing market research company.

Ready to get behind the curtain of marketing? On this episode of Ponderings from the Perch Priscilla McKinney discusses how to refresh your client persona. “Like real humans, buyer personas are not stagnant.” It is important to update your persona on a regular basis. This does not necessarily mean starting from scratch, but instead updating the base motivations, the persistent problems, and pressing issues your customer is facing. “This is about developing incredible empathy toward your best client.”   Eighty-two percent of companies that have a buyer persona come to market with a clear value proposition. If you want success, you’re going to have to do the work of ideal buyer personas.   Are you ready to put in the work to make your business the best it can be? If your answer is yes, this episode will help you get going on the right track.

Insights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital discussion of collaboration, competition and pivoting for change.

In this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should spark the revision of your SEO strategy + quick tips to help your business make that pivot.

In this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating connections through design and user research, user-centered design, UX strategy and innovation acceleration. Tune in now to hear how a jumbled mess of terminology evolved into a comprehensive glossary for the UX industry. Find the evolving, interactive glossary of UX research terms here:  UX Lexicon | Curiosity Tank

According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics. 

In this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.

Go a step beyond in your treatment of your ideal buyer in mind with help content that focuses on their needs. It’s the platinum rule! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney describes the best ways she supports her personas and follows the mantra #alwaysbehelping.

Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.

Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!

Search Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each process in your business strategy. Make sure you’re getting the most out of your time AND money — find the balance in your content marketing strategy.

Momma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In addition they speak on the dividing line between those who understand the science of data science and those who understand actually how to communicate the value and apply that science for practical applications. Lillian Pierson Linkedin Profile: https://www.linkedin.com/in/lillianpierson QUIZ: Data Superhero Quiz • Data-Mania, LLC DATA STRATEGY ACTION PLAN: Data Strategy Action Plan • Data-Mania, LLC

You can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to education bleed over into Kay’s goals for her personal and professional life. Through her position as Chief Strategy & Marketing Officer at Leaderology, she approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size. She’s seen many qualities in those leaders grow through the hardships of the pandemic including the strategies used to support those leaders. So what does it take people – and companies— to invest in Fearlessly Authentic Leadership? Find out in this episode of Ponderings for the Perch.

As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started. Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product insights through curated discovery boxes. These boxes help brands bring their products to their consumers in a fun and interesting way. Since she made the pivot she has continued to grow Highlight, serving national companies like Mondelez, Nestle, Purell, and more. Dana Kim's Company Website: http://letshighlight.com Dana's Linkedin: https://www.linkedin.com/in/dana-kim-44920135/

We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey! Looking to build your own persona? Check out our free resource here:  Buyer Personas - Little Bird Marketing

As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants test and refine their products; from concept testing and product development to content research. LinkedIn URL: https://www.linkedin.com/in/davidpaull/ Resources: Pragmatic Marketing Framework for https://lillianlabs.com/2021/01/29/market-research-with-pragmatic-marketing/ https://littlebirdmarketing.com/buyer-personas/ https://info.littlebirdmarketing.com/ideal-client-personas

Error alert! Error alert! Is your website built to push your business forward? In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc list out the top mistakes they see b2b businesses make on their website most frequently. When your website is confusing or outdated it creates a domino effect which ultimately costs you time and money. These tip help guide you to a website which works with you and not against you. For more website tricks check out our Blog 8 Steps You Forgot When Optimizing Your Web Pages. Test Your Website Load Speed: https://developers.google.com/speed/pagespeed/insights/

Errol Doebler’s past career serving as a Surface Warfare Officer, Navy SEAL and as an FBI Special Agent/FBI SWAT Operator have not only left him with a decorated resume but a deep understanding of leadership. Owner of Leader 193 and author of The Process, Art, and Science of Leadership, Errol pulls his experience on the battlefield to the boardroom and beyond. He discusses what he considers the main pillars of leadership with Little Bird Marketing’s Mama Bird, Priscilla McKinney, and how individuals can implement them in any area in their life. With his process for taking on leadership, whether in the office or at home, it’s MISSION ACCOMPLISHED. Reach out to Errol Doebler on Linkedin Website: leader193.com Order Errol Doebler's Book - The Process, Art, and Science of Leadership

There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate with time and resources to push market research forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and what it means to them to, “put your money where your mouth is.” Podcast Guests: Kristin Luck, CEO and Founder of Scalehouse Founder of Women in Research (WIRe) https://www.linkedin.com/in/kristinluck/ Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. Th