Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Brian Littlefield is the co-founder and Chief Product Officer of Jocko Fuel—one of the fastest-growing supplement brands in America. But his story didn’t start in a boardroom. It started with a life-changing health wake-up call. In this episode, Brian shares how he went from overweight and directionless to building a trusted supplement empire backed by Navy SEAL legend Jocko Willink. You'll hear how they launched Jocko Fuel with a single product, the risky decision to tie the brand to Jocko’s name, and the surprising reason their customer base is so fanatically loyal. What you’ll learn: • Why they anchored the brand to Jocko’s reputation • How Brian built products customers actually stick with • Why quality and transparency are their greatest weapons • The scrappy early days of launching without big resources • Lessons from martial arts that shaped his leadership style • The real reason Jocko Fuel stands out in a saturated space If you want a blueprint for building a brand based on trust, commu