Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

John Paul DeJoria went from being homeless twice to building two global billion-dollar brands, Paul Mitchell and Patrón Tequila, using nothing but resilience, sales mastery, and a refusal to quit. This interview breaks down how he launched Paul Mitchell with just $700 while living in his car, created the ultra-premium tequila category from scratch, and built companies that now operate in 130 countries. For any entrepreneur, ecommerce founder, or business builder searching for lessons in persistence, sales, brand building, and navigating adversity, this conversation is a masterclass in turning nothing into something extraordinary. What you’ll learn: • How John Paul DeJoria survived homelessness and built Paul Mitchell from a $700 investment • How he mastered door-to-door sales and used it as the foundation for building lasting companies • His “reorder business” philosophy and how it drove global distribution and long-term growth • The exact strategy behind creating Patrón’s ultra-premium tequila