Phantom Electric Ghost

1.  Identify Your Opportunity When it comes to new marketing opportunities, your first step should be to understand your business goals and how they relate to what you are trying to accomplish with digital marketing. Are you looking to grow your market share in your local community? Are you seeing a gap in leads coming through your website? Maybe you are having trouble filling open positions at your organization. Once you determine the problem you are trying to solve, you can better plan your digital marketing strategy. 2. Research Your Digital Marketing Opportunity Your next step is to conduct thorough research to show the open opportunities for your organization. Begin by going through your company website and identifying its current strengths and weaknesses. Take a look at the site’s functionality, and consider if it meets your needs or if it contributes to the challenge you’ve noted above. Look for elements that would be key to overcoming that challenge. Examples could include contact forms, a seamle