Ann Kroeker, Writing Coach

[Ep 221] If you’re trying to land an agent and eventually a contract with a publisher, you can’t get around it: you need to craft a compelling proposal to pitch your nonfiction book. This may be the first time you’ve heard about this and you’re reeling from the thought that you can’t just send your manuscript directly to a publisher or agent. I’ll fill you in. Let’s look at what a book proposal is and why you need one to pursue traditional publishing. A Book Proposal Is a Business Document Simply put: a book proposal is a business document used industry-wide to persuade publishers to partner with you to publish your book. It’s a business document, yes. It’s a document that industry gatekeepers like agents, editors, and publishers use to discuss your concept, consider your author brand and platform, study your sample chapters, and make their final decision whether or not to partner with you on this project. As you can see, there’s a lot riding on this one document. And business documents can feel forei

[Ep 220] A writer reached out to me with news that she's writing a nonfiction book and wants to be published. “What’s the process?” she asked. I'm happy to explain. I'll cover the main steps to becoming a traditionally published author without going into minute detail. This will give you—and her—a broad overview. Pre-Process Stage: Educate Yourself Before taking the first step toward publishing, start learning everything possible about the industry. Educate yourself. Learn industry terminology, roles, documents, processes, and proposals. Learn about self-publishing, as well, in case that ends up being an even better approach for you and your book. To begin understanding how the publishing world works: Watch conference videos on YouTube Attend writing conferences Read books and articles Listen to relevant podcasts Subscribe to website feeds to study trends and announcements Follow gatekeepers and decision-makers on social media The more you know about the book publishing process, people, j

[Ep 219] Whether you’re interested in increasing blog readership or building a freelance writing business—and especially if you’re pursuing traditional publishing—you’ll want to connect with readers. You’ll want to reach people who are interested in your stories and ideas and appreciate how you present those ideas as a writer, in your unique style, tone, and personality. That’s the basic idea of platform. In fact, I define it like this: platform is all the ways you, as your author brand, reach and retain ideal readers. Platform Size Affects Opportunities Jane Friedman says in her book The Business of Being a Writer: [T]he size of your platform will affect how easy it is for you to earn money or bring opportunities to your door. Editors, businesses, organizations, and other potential benefactors will be more likely to consider you if they've heard of you, seen evidence of your work in the market, or otherwise become familiar with you through online or offline interactions. 1 On a proposal, you list the nu

[Ep 218] Do we really need to do all the things to be a writer these days? Are all those extra activities and tasks required for a successful career? Do we really need to vlog and launch social media campaigns on five different platforms? Are we required to blog and guest post? And is it true we have to be prepared to step on a stage and speak? Emily Dickinson's Focused Writing Life Why can’t we model our writing life after Emily Dickinson, who wrote poetry, including one that begins, "I'm Nobody! Who are you?" She felt free to write in isolation without worrying about all the things. Emily Dickinson never bothered with an Instagram account. Emily Dickinson never vlogged. If Emily Dickinson had pursued all those non-writing tasks, she might not have had enough time to craft her masterpieces. Emily Dickinson focused solely on writing. Why can’t we? Of course we can, my friend. Of course we can stay secluded, never leave the house, and focus on writing without messing with other activities. I’ll admit,

[Ep 217] I don’t know much about science, but I'm pretty sure Newton’s First Law goes like this: an object at rest stays at rest unless acted upon by an unbalanced force.1 Okay, I looked it up for accuracy. And I believe it applies not just to physics, but to my writing life, as well. Over the holiday season, I myself did not come to rest, as I was busy baking, cooking, cleaning, wrapping gifts, hosting family. However, this focus on festivities brought my writing to a standstill. My projects stalled out. I felt stuck. Inertia set in so that even after the tree returned to the attic and the lights came down, my creative efforts went nowhere. Something inside resisted my efforts to start writing again. Until today, my writing had not budged. Writing at rest stays at rest unless acted upon by an unbalanced force. If I want to get my writing in motion and gather momentum, I have to take action. And I thought I might not be the only one facing inertia and hoping for momentum in the new year, so here are

You've researched your topic, taken copious notes, created a mind map, made lists, but you haven't settled on the best way to organize all of your material. You aren't sure how to structure your chaotic work in progress. Perhaps you’ve tried the ready-made outlines I've proposed—past-present-future, and problem-solution or problem-solution-benefits—but those didn’t fit this project.  Well, here's another: zoom in or zoom out. Could that work? The Zoom In/Zoom Out Outline This ready-made outline is pretty straightforward. You pick a starting point for your topic and from there, you zoom in or out. If you start big and broad, you can progressively zoom in on the topic so the analysis or story ends with a narrow, focused perspective or impact.  If you start at a smaller point, you gradually zoom out to offer a broader application or conclusion. Example: Zoom In Let’s say you want to analyze an issue that concerns you—an opinion piece about civility. You can start at a high level, offering a broad analysi

  Organization is a challenge for writers. You may have strong ideas, feel confident with grammar, and write in a fun style. But putting it all together in a structure that makes sense? That can be hard. There’s no one perfect way to structure most projects. You have options. Some people find this liberating. They enjoy exploring countless options and settle naturally into an order that makes sense for their content. Other writers find this overwhelming. They’d like to be told, "If you’re writing THIS, you always use THAT structure." Without structure, those writers get stuck. Structure Brings Order and Clarity In fact, I’ve met with writers who have been stuck for weeks, months...occasionally for years. All because they didn’t know how to structure their project. Without structure, they didn’t know how to order and organize their ideas, so writing itself felt confusing. They simply shoved it aside, unclear what to do next. Structure brings order and clarity to the writer. And structure brings orde

[Ep 214] Back in July I bought a Garmin watch that tracks steps and heart rate. More importantly, it offers training plans for beginning and intermediate runners. I clicked on a beginner’s plan because I hadn’t run regularly for years, and started following the instructions each day. Now, I tend to wing things in general. More often than not, I jump in and make decisions on the fly with just about everything. I like freedom and hate being fenced in or forced to do things. Too much structure and I’m ready to bust out the walls. But for some reason, I responded well to the structure of this training program. If it told me to do intervals, I’d head down the road and run intervals. If it said to run hills, I found the hilliest hills in the mostly flat city where I live. I enjoyed the choices within the parameters of the plan. I could choose where to run and I could choose to skip a stage of the plan. But I loved how the plan organized my workouts so I don’t have to stand at the end of my driveway trying t

[Ep 213] If you didn’t click to read this first sentence, I failed. If we want to hook readers and hold their attention so they read all the way to the end, we have to generate an intriguing title or headline. Lure Readers with Your Title Books, chapters, articles, essays, poems: they all need names or titles that invite the reader to stop skimming and scrolling and think, “Hm. I wonder what this is about?” or “Oh, wow, I need this information.” I opened up Feedly when I was preparing this article and stopped on an article at The Write Practice titled “How to Find the Core Message of Your Writing” because it was clear and seemed relevant to the kinds of things I like to read. But I also stopped on an article by Emily P. Freeman: “How to Find (and Become) A Good Listener.” That sounded useful to help me as a coach and to help me improve relationships with family and friends. Or consider James Clear’s book Atomic Habits. The main title intrigues me with that word “atomic” connected to “habits.” His subtitl

[Ep 212] For about four years, I didn’t do much to get healthy or stay healthy. I’d talk about getting in shape but wouldn’t actually do anything. I’d wake up and think about it, then roll over and go back to sleep. It’s no surprise, of course, that the idea of exercising—the thought of it—didn’t strengthen a single muscle in my body. The desire to be healthy, no matter how intense, didn’t actually make me healthy. I had to take action. Finally, about a year ago, I decided to do something. I started by jogging, plodding slowly through the neighborhood on a route so short I called it the wimpy route. But that’s how it began. To start improving my health, I took action. It was humbling to start so small, but I got out there and ran—I mean, plodded—the wimpy route over and over. And wouldn’t you know, action produced results. Over time, I ran a tiny bit faster and farther and grew a tiny bit stronger and healthier. By continuing to take action, I continued to see results. Productive Writers Take Action

[Ep 211] Creativity as a pillar of the writing life? It’s a no-brainer. Creativity and writing go together like pencil and paper. Writers practice creativity each and every day. But when we think about creative writing and a creative writer, our minds may turn toward MFA programs. After all, that’s where you study creative writing. I hate the potential implication—that other kinds of writing are not creative. Who's a Creative Writer? Creative writing instructors and programs offer teaching and training that nudge students toward an approach—a mindset and practice—different from that of writers who focus more on, say, blogging or marketing. Certainly MFA students gain skills that prepare them for a rewarding, challenging writing life—one that matches their goals to write and produce literary work. But I believe those who write corporate brochures and articles about succulents are also creative writers, even if they didn’t graduate with an MFA or land their work in respected literary journals. Bloggers a

[210] Dani Shapiro writes, “When I think of the wisest people I know, they share one defining trait: curiosity” (213, Still Writing). As she notes this connection between wisdom and curiosity, she continues, “They turn away from the minutiae of their lives—and focus on the world around them. They are motivated by a desire to explore the unfamiliar. They are drawn toward what they don't understand. They enjoy surprise” (213). I love how she connects surprise and curiosity. Mihaly Csikszentmihalyi makes that same connection, as you’ll see shortly. But before we get to that, let me establish my own connection: that curiosity is one of three pillars of your best writing life...along with creativity and productivity. Curious Writers Bring More to Their Work As curiosity becomes a daily practice, our writing will benefit, because curiosity serves as a driving force to producing captivating content and developing a writer who has things to say. Nourish curiosity and you’ll have a lively imagination drawing fr

[Ep 209] Each week I claim that writers are discovering ways to reach their writing goals—and have fun—by being more curious, creative, and productive. And each week you may be thinking, “Really?” Yes, I really do believe these three traits or these three values can drive you forward to achieve your goals—and have fun along the way. They are values I myself take to heart and encourage my clients to explore and embrace, because curiosity, creativity, and productivity—together—have the potential to transform both you and your writing. Today’s overview will give you a high-level look, and in the weeks ahead we’ll drill down into each one, to look at their core. By taking a closer look, you’ll see how developing these traits as a part of everyday life and as part of your writing practice, you’ll position yourself to become the writer you want to be. Pillar One: Curiosity in the Writing Life Why curiosity on its own? Why not tuck that under the umbrella of creativity? Curiosity drives us to discover, to won

[Ep 208] Today I’m chatting with Sharon Stohler, author of the nonfiction children’s biography Affectionately Yours: The Devoted Life of Abigail Adams, a charming and inspiring picture book released in June 2019. As you’ll learn in the interview, Sharon and I met years ago when we both started home educating our very small children, so we’ve known each other for decades. I was privy to her idea for this book years ago when she shared it with me as a friend. Later, we worked together when she brought me on for more official coaching. Sharon’s path to publishing was long and required vision, flexibility, patience, and perseverance. Pursuing traditional publishing revealed insights that led her to eventually land on self-publishing Affectionately Yours. And anyone who has poked around at self-publishing or pulled it off knows to do it well you undertake a long list of new steps and stages. She did it. She pulled it off. I hope you find her story instructive and motivating. Though the process was long a

[Ep 207] On my drive to Minneapolis to serve on the faculty of Northwestern Christian Writers Conference, I listened to podcasts: one after another, back-to-back. I welcomed that stream of input filling my mind with ideas, strategies, and solutions that I can apply to my writing life. But it’s easy to listen and then forget what I heard. What a waste if I devote hours to listening but never remember or apply what the experts recommend! Life is short. I want to learn and grow and transform—I want to become wiser and more discerning. I’m committed to implementing those ideas! Sort and Stack So first I capture the information. Later, you know what I do? I sort and stack it. I’ve done this for years without having a name or phrase to put with it, but author Robin Jones Gunn said it in her keynote address: we must learn to sort and stack. Sort and stack. Sort and Stack Conference Notes Sometimes conference attendees report that by the end of the weekend they feel like they’ve been drinking from a fire hos

[Ep 206] Several years ago I watched a free training presented by Chalene Johnson, where she explained how to start with one piece of content and then use it in several forms for various outlets. With this efficient and productive approach, she gets the most mileage out of a single piece of content. It’s a clever, creative way to improve ROI. Chalene Johnson’s Content Creation System Chalene is comfortable on video, so she starts with a live video as the primary content form. She decides what she’ll speak on and has several points to cover, and I don’t think she scripts it in advance. She probably writes out bullet points to keep her on track and speaks from those. At the time of the training she recommended Facebook Live, but since then I’ve seen her and others do live video on multiple platforms at the same time. That might be like Facebook Live and Instagram Live or IGTV and maybe Periscope, too. With one live broadcast, she instantly reaches people in multiple places all at once. Afterwards, that vi

[Ep 205] In the Next-Level Writer series, we talked about plans and goals. When we set out with a goal and make a plan to methodically move toward that goal, we see what it takes. We understand the investment involved. That’s when we measure the ROI of a particular task or activity using not only our deepest values, which we looked at in Part 2 of A Writer’s Guide to ROI, but also our goals. Weigh Your Goals Let’s say your goal is to complete the manuscript of a novel by the end of summer, but on a whim you commit to a one-month daily photography challenge on social media. The challenge is a lot of fun and provides a creative boost as you break away from your work-in-progress to edit and post an image. Is that creative boost worth it? The challenge starts to distract you from your writing goal as you invest more time in photography than in writing the novel. You have to decide. Do you change your goals and your alter your plan to accommodate an activity? Consider your ROI. You Can Change Course for

[Ep 204] My son participates in value debate. The competitors take either the affirmative or negative stance on a resolution and argue for or against it based on a value. The judge determines which side best upholds their value. I’ve served as a judge for these debates many times, and the more I listen to these clashes, the more I’ve come to realize we make decisions based on personal values all the time in our everyday lives. Just as an example, I’ve talked with the kids about this, and let’s say they’ve gotten an invitation to a quiet gathering with close friends where they’ll just hang out and chat. But then they receive another invitation on the very same night to a fun activity, like a concert, with people they don’t know as well. How do they choose? They can decide based on what they value more: time with close friends doing something quiet or a chance to attend a concert. Which is the higher value at that time in their lives? Personal values form the core of our decisions and are critical to de

[Ep 203] If you’re like me, you do a lot of writing and writing-related activities essentially for free. You craft social media content, articles for a blog, and guest posts as part of your plan. We do these kinds of activities to educate, entertain, and inform. We hope to solve problems for readers, connect with them, share our ideas, and build bridges. At the same time, we may be trying to gain visibility as a writer or increase reach into new audiences to help even more people. We might create a freebie to add subscribers to our email list or write articles on spec to beef up our author bio with stronger social proof. We write books that may take years to complete before we even begin to search for an agent or publisher—again, we’re essentially writing for free long before the first reader plops down a credit card. It’s a lot of work. Is it worth it? How do you determine if it’s worth it? What’s the Return on Investment As host Anne Watson interviewed Crystal Paine for The Declare Conference Podca

[Ep 202] When my kids were little they didn’t really like the LEGO sets that require you to put the bricks together a certain way to create a specific thing, like a Death Star. They preferred giant quantities of individual bricks so they could snap them together and build whatever they wanted. And this is the brilliance of LEGO: its modular approach. The sets are super cool, but as long as you have bricks of any shape or color, you have the elements you need to build. Click them together to try out one way before breaking them apart to connect them in a new configuration to see if you like that result better. Modular Approach to Writing This modular approach to building is an approach I suggest you apply to writing—especially if you’re finding it hard to begin a project or you’re stuck in the middle of one. Or maybe your brain doesn’t think in a linear or sequential way. If so, this solution helps you develop your draft without having to commit to an orderly process at first. Write Discrete Units—Your Br