Irrationally Yours

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Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”.

Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: 

  • What can you do to stay calm when you’re playing the volatile stock market? 
  • What’s the best way to get someone to stop smoking? 
  • How can you maximize the return on your investment at an all-you-can-eat buffet? 
  • Is it possible to put a price on the human soul? 
  • Can you ever rationally justify spending thousands of dollars on a Rolex?

In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges.  Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.


  • 081 - On The Most Optomistic Day Of The Year

    Duración: 02min
  • 082 - On Commuting And Adaptation

    Duración: 02min
  • 083 - On Riding Your Dryer To Tucson

    Duración: 02min
  • 084 - On Promotions And The Illusion Of Progrss

    Duración: 02min
  • 085 - On Distance From Emotion And Caring

    Duración: 02min
  • 086 - On Predicting Hapiness

    Duración: 06min
  • 087 - On The Curse Of Knowledge

    Duración: 01min
  • 088 - On Bad Sex

    Duración: 35s
  • 089 - On Mice And Markets

    Duración: 02min
  • 090 - On Letting Loose

    Duración: 01min
  • 091 - On Shrinking And Honesty

    Duración: 37s
  • 092 - On High Heels

    Duración: 59s
  • 093 - On Rules As A Way To Overcome Negative Signals

    Duración: 02min
  • 094 - On Taxes And Mitzvahs

    Duración: 02min
  • 095 - On Bull Service

    Duración: 37s
  • 096 - On Loss Aversion And Sports

    Duración: 03min
  • 097 - Credits

    Duración: 01min
  • sample

    Duración: 01min
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