New Books In Economics

In her new book, Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany (Stanford University Press, 2013), Pamela Swett, Professor of History at McMaster University is the first comprehensive examination of commercial advertising in the Third Reich. Swett argues that advertisements played a much greater role in normalizing the Third Reich then previously thought. She highlights how advertisers at all levels enjoyed a great deal of freedom to sell their products, while using the National Socialist message not because they were forced, but because consumers were attuned to it. Swett’s book is a fascinating look at the advertising and consumer industries during the Third Reich.Learn more about your ad choices. Visit megaphone.fm/adchoices

“Marriage is the foundation of a successful society,” proclaimed the Clinton-era welfare reform bill. Since then, national and state governments have spent nearly a billion dollars on programs designed to encourage poor and low-income Americans to get married and to remain married. But do any of these initiatives achieve their stated goals? To find out, listen to our interview with Jennifer Randles, author of Proposing Prosperity?: Marriage Education Policy and Inequality in America (Columbia University Press, 2016), who knows first-hand what happens in such programs, bringing important new insight into evaluating claims that there is a “success sequence” that will bring people out of poverty. Stephen Pimpare is Senior Lecturer in the Politics & Society Program and Faculty Fellow at the Carsey School of Public Policy at the University of New Hampshire. He is the author of The New Victorians (New Press, 2004), A People’s History of Poverty in America (New Press, 2008), winner

There may not be a more ubiquitous presence on American highways than the truck. The images are iconic: eighteen-wheelers with muddy steel and chrome, and a driver in aviator sunglasses and a mesh hat. But as Steve Viscelli, political sociologist and lecturer at the University of Pennsylvania, shows in his new book, The Big Rig: Trucking and the Decline of the American Dream (University of California Press, 2016), the romantic idea of the hardworking, solitary truck driver making a decent, honest living for his family must be laid to rest. Once among the best blue-collar jobs in the country with one of the strongest labor unions, the deregulation and subsequent greedy practices of the trucking industry turned it into a “bad” one, with very low pay, very long and unpredictable hours, and awful work conditions. Aware of these realities, the trucking industry does a masterful job of creating and maintaining the illusion that being a truck driver is still a path toward upward mobility, an honest and t

The Routledge Handbook of Heterodox Economics: Theorizing, Analyzing, and Transforming Capitalism (Routledge, 2017), a new handbook of economics has been published; it is a very special one. In this interview, Carlo D’Ippoliti, one of the three co-editors, discusses with us why a handbook of heterodox economics was needed. Contributions throughout the handbook explore different theoretical perspectives including: Marxian-radical political economics; Post Keynesian-Sraffian economics; institutionalist-evolutionary economics; feminist economics; social economics; Regulation theory; the Social Structure of Accumulation approach; and ecological economics. Several contributions explain the structural properties and dynamics of capitalism, as well as propose economic and social policies for the benefit of the majority of the population. This book aims, firstly, to provide realistic and coherent theoretical frameworks to understand the capitalist economy in a constructive and forward-looking manner. Secondly,

In From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs (Columbia University Press, 2017), historian Joshua Clark Davis offers an unconventional history of the 1960s and 1970s by uncovering the work of activist entrepreneurs. These activists offered alternatives to conventional profit-driven corporate business models by opening up their own small businesses. It’s a fascinating account that challenges the mistaken idea that activism and political dissent are inherently antithetical to participation in the marketplace.Learn more about your ad choices. Visit megaphone.fm/adchoices

Beer has been a part of human civilization dating back to its beginnings. In summarizing the role it has played over the millennia, Johan Swinnen and Devin Briski’s book Beeronomics: How Beer Explains the World (Oxford University Press, 2017) reveals how the evolving roles the beverage has played exposes broader trends in the economy and society. As Briski explains in this podcast, while beer has been consumed since at least as early as Sumerian times, it wasn’t until the addition of hops as a preservative by brewers in Europe during the Middle Ages that beer became commercially viable. The development of the industry reflected more general trends, from the economies of scale that took place during the Industrial Revolution to the impact of television on small brewers in the United States in the mid-20th century. Today the industry is characterized both by a few multinational conglomerates and numerous craft brewers whose products provide a diverse counterpoint from the mass-produced lagers of the

The government of the Philippines has for decades encouraged its citizens to seek work abroad and send money back to the country in remittances. But in recent years it has increasingly sought to entice Filipinos who have settled abroad to come home, not only for tourism but also for retirement. In Migrant Returns: Manila, Development, and Transnational Connectivity (Duke University Press, 2017), Eric J. Pido travels with Filipino Americans as they try to reimagine their lives and lifestyles in the gated communities and malls of Manila, and beyond. Along the way he encounters real estate agents, bureaucrats, investors and family members of returnees, or balikbayan, all in one way or another participating in attempts at selling an idea of home, one that for balikbayan from the US in particular evokes feelings both of homecoming and of a homeliness that they associate with their years spent on the other side of the Pacific. Eric J. Pido joins New Books in Southeast Asian Studies to talk about histories of depart

Claudia Leeb’s new book, Power and Feminist Agency in Capitalism: Toward a New Theory of the Political Subject (Oxford University Press, 2017), takes up pressing issues within contemporary political and feminist theory, especially as we consider the point of action and the instance of movement. This book marries together important questions within political theory, feminist theory, and economics with specific focus on the idea of subject and how an individual subject may be poised towards action, particularly in context of moving towards a more equitable political and economic system. Leeb’s book, which theorizes about the contested nature of the political subject, explores the concept of the political subject in outline as she has titled this theory. This reinterpretation of the political subject is as an incomplete political subject, given the contested interpretations of this concept in political theory, feminist theory, and psychological theory. The text goes on to examine key political and fe

Since the collapse of the Berlin Wall, there has been a widespread affirmation of economic ideologies that conceive the market as an autonomous sphere of human practice. In the wake of the 2008 financial crisis, this idea has been countered by calls for reforms of financial markets and for the consideration of moral values in economic practice. Religion and the Morality of the Market: Anthropological Perspectives (Cambridge University Press, 2017) intervenes in these debates by showing how neoliberal market practices engender new forms of religiosity, and how religiosity shapes economic actions. Daromir Rudnyckyj, one of the volumes editors, is Associate Professor of anthropology at the University of Victoria. Hillary Kaell co-hosts NBIR and is Associate Professor of Religion at Concordia University in Montreal, Canada. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tore C. Olsson‘s Agrarian Crossings: Reformers and the Remaking of the US and Mexican Countryside (Princeton University Press, 2017) tells a remarkable and under-appreciated story. It’s about how, in the 1930s and 40s, a group of reformers in the US and in Mexico undertook projects to transform the rural worlds of their respective countries in the name of social justice and agrarian productivity. Olsson demonstrates how closely the histories of Mexico and the American South in particular paralleled one another, and how parallel histories yielded parallel problems, including mass rural poverty, landlessness, and economic deprivation. Whether in Mississippi or Michoacan, Tennessee or Tabasco, the rural masses saw few tangible benefits in the economic miracle heralded by boosters in Atlanta and Mexico City, Professor Olsson writes. And so in that decade historians sometimes like to call the long 1930s, Mexican and US reformers crossed the border again and again, to share models and ideas, and to unde

In 2017 half of the world’s wealth belongs to the top 1% of the population. In his new book, The Great Leveler Violence and the History of Inequality from the Stone Age to the Twenty-First Century (Princeton University Press, 2017), Walter Scheidel explores economic inequality and sets forth the provocative thesis that only violence and catastrophes have truly reduced it throughout history. Scheidel delves in what he labels as the “Four Horsemen” of leveling—mass-mobilization warfare, transformative revolutions, state collapse, and catastrophic plagues—and how they have persisted in history and proved the most efficient ways in reducing what seems to be an inevitable trend in human history. Walter Scheidel teaches at Stanford University. The interview is part of a series produced by the Crisis, Extremes, and Apocalypse Research Network and the New Books Network. Audrey Borowski is a historian of ideas and a doctoral researcher at the University of Oxford. She is also the founder

On September 3, 1991, a fire erupted at the Imperial Foods factory in the small town of Hamlet, North Carolina. Twenty-five people died behind the factory’s locked doors that morning. Most of the victims were women, and about half of them were black. In The Hamlet Fire: A Tragic Story of Cheap Food, Cheap Government, and Cheap Lives (The New Press, 2017), Temple University history professor Bryant Simon lays out the structural failures in the American and global economic systems which killed those workers. As economic growth slowed and inflation rose in the 1970s, many Americans grew disillusioned with the New Deal era promise of high wages and a robust regulatory state. Instead, Simon argues, Americans began to embrace a culture of cheap, ready-made, products and government policies which benefitted business owners, rather than employees. Food sat high atop the list of cheap items Americans craved, particularly chicken which, just before the Hamlet fire, surpassed beef as the meat most commonly consume

In his new book, The Pilbara: From the Deserts Profits Come (UWA Publishing, 2017), Bradon Ellem, Professor of Employment Relations at the University of Sydney Business School, explores the Pilbara region of Western Australia, a mining region central to the Australian economy and the Australian imagination, but one that few Australians truly know in depth. Focusing on the workers of the Pilbara, Ellem argues that despite the region’s history of unionism, the significant power-grab by companies in the 1980s meant that the great mining boom of the early 21st century favored company profits over union prophets.Learn more about your ad choices. Visit megaphone.fm/adchoices

In the decades following the end of the Second World War, the British economy evolved from a manufacturing-based economy to one driven by service industries, most notably finance. As Aled Davies explains in his book The City of London and Social Democracy: The Political Economy of Finance in Post-war Britain (Oxford University Press, 2017), this shift posed a challenge to the prevailing concept of social democracy in Britain, one to which politicians, particularly those on the left, struggled to respond. With British industry facing growing competition abroad, successive governments in the 1960s and 1970s sought investment capital in order to maintain that sector’s viability. Efforts were made to encourage institutional investors such as pension and insurance funds to devote more of their industrial investment to long-term development rather than short-term profit, while many on the left of the Labour Party in the 1970s advocated nationalizing the banks as a means of channeling resources into the sector

Analyzing land policy, labor, and legal history, Masterless Men: Poor Whites in the Antebellum South (Cambridge University Press, 2017) reveals what happens to excess workers when a capitalist system is predicated on slave labor. With the rising global demand for cotton – and thus, slaves – in the 1840s and 1850s, the need for white laborers in the American South was drastically reduced, creating a large underclass who were unemployed or underemployed. These poor whites could not compete – for jobs or living wages – with profitable slave labor. Though impoverished whites were never subjected to the daily violence and degrading humiliations of racial slavery, they did suffer tangible socio-economic consequences as a result of living in a slave society. The author examines how these ‘masterless’ men and women threatened the existing Southern hierarchy and ultimately helped push Southern slaveholders toward secession and civil war. Keri Leigh Merritt is an independent scholar

Religion is big business nowadays. Within the global context of Muslim consumers Islamic commodities have become increasingly popular over the past few decades. Faegheh Shirazi, Professor in the Department of Middle Eastern Studies at the University of Texas at Austin, explores the industrial and discursive production of halal products in Brand Islam: The Marketing and Commodification of Piety (University of Texas Press, 2016). In the wake of increased insecurity due to the rise of anti-Muslim sentiments and policy, Islamic-branded products have become an essential means for shaping and expressing social identities. The commodification of a religious orientation has produced a halal consumerism that pervades the branding and marketing logic of several industries. In our conversation we discuss the corporatization of the halal food industry, Islamic products and non-Muslim publics, the politics of slaughtering animals, Islamic branded toys, such as hijabi dolls, cosmetic and toiletry products, and the Muslim f

The relationship between religion and economic activity has attracted generations of scholars working in myriad settings. In recent years, many have turned to questions of how Islamic ideas are generative of economic activity, to Islamic finance and capital, and to the relationship between contemporary Islam and capitalism more broadly. In Corporate Islam: Sharia and the Modern Workplace (Cambridge University Press, 2017), Patricia Sloane-White builds on this work by asking “not only how the spread of global capitalism transforms the lives of Muslims… but how capitalism empowers the spread of Islam.” Drawing from interviews and ethnographic fieldwork over a seven-year period, and a wealth of knowledge from over two decades of research in Malaysia, Sloane-White argues that the “sharia space” of the today’s corporate Islamic workplace is a third domain between the public and the private in which employees must submit to the guidance of their professional and personal lives by

To remember Nathaniel Bowditch today primarily for his famous navigational textbook is to acknowledge only one of his many achievements. As Tamara Plakins Thornton demonstrates in her book Nathaniel Bowditch and the Power of Numbers: How a Nineteenth-Century Man of Business, Science, and the Sea Changed American Life (University of North Carolina Press, 2016), Bowditch’s legacy is one that endures in a surprising range of fields. The son of a luckless merchant captain, Bowditch grew up in the early years of the new republic. At an early age he was apprenticed at a young age to a ship’s chandler, which introduced him to the world of maritime commerce. His aptitude for mathematics led him to identify numerous errors in the standard navigational text he used while on commercial voyages, and his revisions established the book colloquially known by his name today. Yet this was only at the beginning of a long and prosperous career in business, as he moved from commerce to insurance and banking. As Thorn

The new German Democratic Republic, known as East Germany, faced many challenges when it was founded in 1949. Not least of which was convincing its citizens that they should be loyal to the new state and mobilizing the population towards its ideological goals. In The People’s Own Landscape: Nature, Tourism and Dictatorship in East Germany (University of Michigan Press, 2014), Scott Moranda explores how the Socialist Unity Party (SED) attempted to use tourism and landscape planning to reshape East Germans’ definition of their homeland. He also demonstrates the messy boundaries between state and society, in which East Germans refused to change patterns of pre-World War II nature activities such as hiking and camping; conservationists and the regime found common ground on concepts of landscape management; and environmentalism resulted in a fundamental break between society and the state. The People’s Landscape contributes to our understanding of East Germany’s environmental history as wel

What is life like in the aspirational economy? In (Not) Getting Paid to Do What You Love: Gender, Social Media and Aspirational Work (Yale University Press, 2017) Brooke Erin Duffy, an assistant professor in the Department of Communication at Cornell University, explores the working life of bloggers, social media stars, and online influencers (not) making a living in and around the fashion industry. The core of the book is the idea of aspirational labour, which captures the demands of trying to get in and get on in this precarious form of work. Aspirational labour is theorised in conjunction with gender and the broader inequalities of production and consumption in consumer culture. The book then uses this frame to explore the big winners of the social media economy, alongside detailing the hidden costs to being authentic and effortless online, as well as reflecting on the impact of aspirational labour on many other areas of economy and society. The book is packed with rich and detailed interview data, and is