Sinopsis
#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
Episodios
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Fallacious Product Management w/Travis Jensen @SoftwareMaven
13/02/2012 Duración: 45minTravis Jensen, @SoftwareMaven, Product Manager and Founder of ClickLock, Discusses Why Awesome Technology Is Not Enough Co-hosts Cindy F. Solomon @cindyfsolomon @prodmgmttalk and @ValWorkman Travis says, "From the first day I realized that figuring out what to build was a far more difficult problem than just building something, I knew my days of coding were coming to an end. Since then, I've done everything I can to learn from my peers in the product management community with the hope that, together, we can increase the value of our products, our companies, and our careers. Kudos to The Global Product Management Talk for providing a forum to accomplish that!" Background resources: http://bit.ly/xo2QFx
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The Marketing Side of Agile w/ Ronald Brown @browncompany
06/02/2012 Duración: 45minRon Brown, CEO & Author On Secrets Leading Companies Know That You Probably Don't Leading companies bring in over twice the revenue from new products as their less-successful peers. What do they know that the rest of us do not? “I'm really looking forward to my discussion with the Global Product Management Talk community using Twitter," said Ronald Brown, Managing Partner at Brown & Company LLC. "What could be faster and more efficient?" Background resources: http://bit.ly/zYROOe Mark Thank you to The Association of International Product Marketing and Management for sponsoring today's Global Product Management Talk on our 1 year anniversary! Please visit: http://www.aipmm.com Nick Coster of @brainmates joined Cindy F. Solomon @cindyfsolomon today to co-host
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John Mansour @mansourjc New Class Of B2B Product Management
30/01/2012 Duración: 43minThere is a gaping hole that exists between corporate financial goals and the constantly growing slate of product initiatives. When that gap exists, every market opportunity and every product idea seems like a good one. It’s a path of distraction that’s stifling the growth of many organizations. Product management and product marketing teams collectively own the responsibility for closing the “strategy gap.” Through no fault of their own, few product teams are structured to close that gap. It’s time for a new class of product manager and a new gauge for measuring success. “For many organizations, traditional product management and marketing practices can only take them so far. I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue that's typical of most web-based communications,” commented Mansour. Resources: http://bit.ly/AhNdD2
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The Brand Called You with Mary Ellen Miller @MarketingMel
24/01/2012 Duración: 37minMary Ellen Miller, President and CEO of @MarketingMel discusses personal brands like Gary V, Dolly Parton and Tebow joined by co-host @ErikaLAndersen with @CindyFSolomon on Twitter using hashtag #prodmgmttalk Mel is a PR strategist who helps business professionals build their personal and business brands. After starting her company, she masterminded the highly successful Dan Eldridge for Washington County Mayor campaign in Northeast Tennessee where she resides. Mary Ellen says: "Public relations is essential for product managers and social media is one tool in that P.R. tool box. I can’t wait to discuss some famous personal brands and share tips with the #ProdMgmtTalk community to help you boost your online brands. Participating in Twitter Chats like the Global Product Management Talk is a great strategy for promoting your personal brand!" Resources: http://bit.ly/yMX8ju
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The Impact of Pricing On Value w/ Mark Stiving, Ph.D.
17/01/2012 Duración: 44minMark Stiving is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Mark Stiving authored the book, Impact Pricing: Your Blueprint for Driving Profits which Twitter participants will be eligible to win during the discussion! Stiving says: “I love pricing and really enjoy helping people understand it better. The Global Product Management Talk represents a large community of product people who really need to know pricing and it excites me knowing I have the potential to help so many professionals at once." Follow Mark's website & blog Collected Resources: http://bit.ly/xSp9FL
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The Seven Pillars of Product Management w/ @valworkman
09/01/2012 Duración: 56minVal Workman @valworkman Launches Global Product Management Talk 2012 With Discussion On Applying The Seven Pillars of Product Management for Personal Development in discussion with co-hosts Cindy F. Solomon @cindyfsolomon and Adrienne Tan @brainmates Val says: “I believe in product people. For me it's a way of life. I'm very excited to have an opportunity to address the Global Product Management community on the topic of using product management principles to increase our personal competitive advantage. I couldn't have asked for better timing as we prepare for this New Year." Resources: http://bit.ly/zT5cre
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Questioning The Marketing Mix w/ Jeff 'SKI' Kinsey
19/12/2011 Duración: 46minJeff 'SKI' Kinsey, Entrepreneur & Author, @consultski Questions The Validity Of The Four P's And The Notion Of The Marketing Mix For Product Management Jeff 'SKI' Kinsey talks with Cindy F. Solomon of The Global Product Management Talk and Brianna who is completing her MBA and working with brainmates December 19, 2011 Jeff says: “I have participated in several sessions and have listened to a number of Product Mgt Talks on blog talk radio and find them of great value. I am excited to share my thoughts concerning the Marketing component with the Global Product Management Talk community. " Mentioned resources, books & links: http://bit.ly/uGwDYe
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Taking a fresh look at Product Strategy w/ Prabhakar Gopalan
12/12/2011 Duración: 47minPrabhakar gave an exciting talk about challenging issues despite the platform limitations! Product strategy is a topic in the minds of everyone involved with developing and selling a product. Most product failures are attributed to "bad strategy". In this talk let's look at product strategy from a fresh perspective - from the experimental school and contrast it with the God complex approach that is more prevalent. What we share and learn could inspire us to challenge and test our approaches to strategy as a practice. Prabhakar says: "I'm very excited to participate in ProdMgmtTalk via Twitter. I'm hoping to learn and share insights from a curious group of product leaders. Talking of experiments, this (ProdMgmtTalk) is a fantastic one!" Resources: http://bit.ly/sU3Iug
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PCamp Austin & Product Camp Marketing Best Practices
05/12/2011 Duración: 37minElizabeth Quintanilla, Marketing Gunslinger, spoke about how much fun PCamp Austin, how to nurture a vibrant product management community between pcamps, logistics, marketing and mentoring volunteers. Different flavors and experiences of other PCamps were discussed. As a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars and as a systems engineer managed the requirements to transition to move navigational software from one code base to another. However, her personal journey brought her back to Texas where she completed her MBA and was a product professional at IBM. In 2009, Elizabeth became an active member of ProductCamp Austin and has been an active Marketing Gunslinger since. Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I have seen various thought leaders and active community members bounce ideas, share best practices and more importantly - grow the community around product management and product mark
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Product Portfolio Management w/ Veronica Figarella, PM
28/11/2011 Duración: 38minVeronica Figarella, Product Management Professional, Leads Discussion About Effectively Managing Multiple Products Today’s businesses are faced with reacting to the increased speed to market for new products, delivering shareholder value for existing products and allocating relevant resources, including people and money, to current and future projects. As a result, product portfolio managers are faced with legacy problems of too many projects underway and determining which, if any, are worthwhile. They must alleviate issues of limited resources spread too thin and across too many projects, projects taking too long to get to market and a pipeline full of too many low value projects. Product portfolio management is about resource allocation to achieve corporate product and innovation objectives. Companies without effective product portfolio management are doomed. This discussion will identify some tools and experiences to improve the demanding task of managing multiple products. Resources: http://bit.ly/vm
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Overcoming Limited Resources & Unrealistic Expectations
23/11/2011 Duración: 45minOvercoming Limited Resources and Unrealistic Expectations to Ensure Product Success W. Alejandro Polanco, Head of Product Strategies, Arise Virtual Solutions, Inc Led the Global Product Management Talk Twitter Discussion About Ensuring Product Success Despite Challenges on November 21, 2011 Ironically, we had technical difficulties and were not able to broadcast audio commentary during the event. Cindy F. Solomon and W. Alejandro Polanco revisit the tweets and content discussed to satisfy the expectation for a new podcast weekly to accompany the transcript of tweets! Resources: http://bit.ly/uHi87L
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Tools of the Trade: OneDesk with Catherine Constantinides
18/11/2011 Duración: 29minIn this premiere episode of The Global Product Management Talk "Tools of the Trade" series, Catherine Constantinides, Social Media Marketer and Derek Gold, Vice President of Product Marketing discuss the valuable features of OneDesk for product managers and more, at more than just software organizations. Cindy F. Solomon asks questions about OneDesk while reviewing the website during the conversation. The full extent of product features http://www.onedesk.com/product/ as well as the excellent content about the product and the attractive UI available on the company website are mentioned. Tools of the Trade http://bit.ly/shdFb8
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Global Product Management Talk on Roadmapping w/Bill Galfano
14/11/2011 Duración: 43minBill Galfano, President And Co-Founder, MileMarker, believes that everyone who manages the development of a product--and who has customers--has a product roadmap. However, the formality and the maturity of the roadmap can differ wildly from organization to organization. Bill Galfano is joined by Cindy F. Solomon with co-host Roger Cauvin in responding to the twitter discussion about how others view the value of a roadmap, its role in managing the evolution of a product, and its role in communicating to executives, teams, and customers. Resources: http://bit.ly/tleW2j
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Brandi Moore on Challenges of Product Management with India
07/11/2011 Duración: 56minIn today's globalized environment we are all expected to be global Product Managers working with people from very different beliefs about work. India and the US are almost exactly opposite in their business preferences. These preferences show up when organizing a meeting, inside virtual environments like wiki's, deadlines being missed, product deliverables being wrong, and low levels of team retention. Brandi Moore, Founder of IndiaThink and the first American focused on building global business relationships between India and the US, will join us to discuss the challenges product managers face and offer perspectives on how culture may be at the root of many business problems. Resources:
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Best Product Person w/ Jeremy Horn, The Product Guy
31/10/2011 Duración: 48minThe Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy (http://tpgblog.com) and The Product Group (http://meetup.com/theproductgroup). Nominations close: November 29th, 2011 http://bit.ly/qSHl0B “I love meeting with product people and am excited about the opportunity to discuss many of these product issues we all care about with the Global Product Management Talk community. I can't wait to provide everyone with the latest on the search for The Best Product Person of 2011 and share how you can participate,” says Jeremy Horn. Resources: http://bit.ly/sV8zsp
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Oct 24: Building Innovative Products with Jason Hardy-Smith
24/10/2011 Duración: 35minJason Hardy-Smith, Vice President of Product Management at Brightidea, Identifies Best Practices For Sourcing New Product Ideas And Managing Innovation. “Collaboration and intellectual exchange between product managers across industries is inspiring and accelerates productivity. I am excited to connect with the Global Product Management Talk community and discuss innovative product development,” says Jason Hardy-Smith. Resources: http://bit.ly/qk0AwU
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Distinctions between "Product" and "Project" Management
17/10/2011 Duración: 42minRobert Kelly, PMP Managing Partner, Kelly Project Solutions says, "There tends to be a lot of debate on the roles & responsibilities of the Project Manager vs. the Product Manager. In this twitter talk, we would like to gain a better understanding of how these roles can more effectively work together to bring to market high quality products. "I am honored to join the Global Product Management Community on this upcoming twitter chat! This is a tremendous opportunity for thought leaders in the space to come together and really bounce ideas off of one another, gain insight, and grow their own understanding on a number of topics in product management. I am very excited and looking forward to it." Follow @rkelly976 and @kellysolutions Resources: http://pack.li/3y
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Oct 10: Tech Product Management Education w/ Saeed W. Khan
10/10/2011 Duración: 31minSaeed Khan, Product Management Expert, Leads Twitter Chat On Essential Knowledge and Skills for Product Management Success. There are few if any formal education programs for technology product management. There are some university courses and well known short training classes that give an introduction to the topic. But given the breadth of skills (business, technical, organizational, etc.) needed by technology product managers, and the laments we hear from people working in the field, what is really needed to fill the gap? This discussion will identify the essential skills, knowledge, tools, etc. that can help lead a technology product manager to success. "This is my second time leading the discussion with the Global Product Management talk community," commented Saeed. “I enjoy participating in this talk regularly and view it as an educational event for product managers to share their knowledge and experience.” http://pack.li/3x
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Product Management and Value Co-Creation w/Jose Briones, PhD
03/10/2011 Duración: 23minValue Co-Creation not only describes a business management trend of jointly creating products, the term also refers to a change in orientation towards quantifying the customer experience. Value co-creation is a movement towards recognizing the perceived value experienced by the customer throughout all interactions with the product, brand and service. Product managers recognize that the value of the customer experience is much more than mere financial transactions. This discussion will uncover how value co-creation can be applied to the successful development of products and services. For the past year, Dr. Briones has been creating a next-generation framework for innovation management based on a spiral approach. The basis for the framework is the different management approaches for disruptive or new-market innovation vs. incremental innovation combined with a controlled iterative approach to the discovery process. This framework has been presented at numerous conferences and webinars to great reviews
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You need to know about Data Privacy w/ Shaun Dakin, Fellow,
26/09/2011 Duración: 50minIf you are developing web or mobile applications, data privacy and security are front and center, particularly in 2011. Washington, DC, both the White House and Congress, is extremely interested in doing "something" about protecting the privacy of consumers. In May alone there were 3 hearings in Congress on privacy, data breaches, and mobile geolocation. Shaun Dakin, MBA is a social media expert who specializes in brand building, management and marketing, and issues surrounding public/ private information. He started a non-profit, The National Political Do Not Contact Registry, in 2007 to fight for voter’s privacy rights and to fight against those evil political robocalls. In the space of a year he took the organization from a start-up to over 200,000 members and he became the spokesperson for voter privacy throughout the nation. During that time he testified in the US Senate, was on CNN, MSNBC, NPR, XM Radio, NBC, CBC, and ABC. He is most proud of helping to introduce the Robocall Privacy Act with Senat