Sinopsis
#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
Episodios
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406: Why you should join a professional organization as a product manager
18/10/2022 Duración: 38minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: The Product Development and Management Association (PDMA) has been curating the body of knowledge for product managers, leaders, and innovators and helping them improve since 1976—the longest-running product management professional group. Most of us haven’t known about product management for more than 10 or 20 years, yet PDMA has been improving the discipline of product management for nearly five decades. What value does it provide? Is it staying up with current practice? Is it worth looking into? To help answer these questions, Susan Penta joins us. She is the current Vice Chair of PDMA and serves on PDMA’s group responsible for certification and the group that helps local PDMA chapters across the w
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405: Create serial innovation product teams
11/10/2022 Duración: 36minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about being a serial innovator and how that can greatly improve the innovation results of an organization. Joining us is Dr. Abbie Griffin, who holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. She began her career in chemical engineering at Polaroid, went on to do product commercialization at Corning Glass, and later became a university professor after earning her PhD from MIT. Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences. Before m
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404: Do you have the skills to be a CPO?
04/10/2022 Duración: 30minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about the role of CPO, Chief Product Officer, and the skills and capabilities that help you move from product roles to a CPO role. Joining us is Rick Kelly, who is the CPO at Fuel Cycle. They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders.
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403: Which truth of product management are you missing?
27/09/2022 Duración: 42minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about the importance of product management and what makes a product manager great. We have the perfect person for this discussion, JJ Rorie. JJ has spent her professional career in product roles, both leading product in internal roles and advising and coaching companies. She teaches a graduate product management course for the engineering school at Johns Hopkins University and hosts the Product Voices podcast. She is the author of Immutable: 5 Truths of Great Product Managers. She is also the founder of Great Product Management, where she provides training, coaching, and advisory services for product managers, leaders, and teams.
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402: What problem does a new UI design tool for non-designers solve, plus CX
20/09/2022 Duración: 28minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: You’ve heard that a picture is worth a thousand words, and perhaps the Lean version, a prototype is worth a thousand meetings. Prototypes help us convey our product ideas and gain critical feedback from customers. Being able to create prototypes quickly is an important capability for product teams. In this discussion we’re exploring a tool for prototyping digital products, which is Uizard. I enjoy exploring tools that can help us be more productive and understanding the problem they solve, and I expect you’ll find the discussion valuable too. Joining us is the Director of Customer Experience for Uizard, Tarek Silmani.
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400: Product Mastery Now Community
13/09/2022 Duración: 28minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I start episodes by saying, “I’m so glad to be part of your journey towards product mastery so you can better develop products customers love.” Today I want to dig into that journey in detail. As a listener of this podcast, your journey in some way involves developing and managing products. The titles vary, but you likely relate to product manager, product leader (such as a Product VP or CPO), or innovator. By diving into the specifics of the journey towards product mastery, you can identify where you are now on the journey and what to do next to further accelerate your career. I’ve talked with hundreds of product managers and leaders about their journey and found three recurring levers present in th
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399: Are product managers using Scrum as best as they can?
06/09/2022 Duración: 33minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Scrum is a frequently used approach for software projects and many other types of projects that would benefit from agility, including physical products. While Scrum is common, there are still many issues organizations encounter using Scrum. To understand how to overcome them, you would want to hear from a real master, and that is Fred Fowler, one of only 50 individuals in the United States who holds the prestigious Professional Scrum Master Level III certification. Fred has been developing software in Silicon Valley for more than 35 years. He tackles many of the issues he has encountered in his book Advanced Scrum Case Studies: Real-World Situations and How to Address Them.
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398: Why customer experience is part of a product manager’s responsibilities
30/08/2022 Duración: 39minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience. Instead, the customer experience is a component of what creates value for customers. For example, have you ever been asked to enter your address more than once during an onboarding experience? What about at your doctor or dentist? For me, the answer is yes to all three. It’s those simple things that add friction to the customer experience and if we want to make products customers love, we need to improve the experience for customers. To help us explore customer experience, j
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397: From product manager to CEO
23/08/2022 Duración: 34minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are looking at product management work through the eyes of a CEO, exploring several topics together. The CEO joining us is Matt Young, CEO of UserVoice, the first product feedback and research tool for software companies. UserVoice is the tool I see most frequently used for collecting customer feedback and prioritizing customer needs to help product managers create more valuable products. Matt started his professional career as a software developer, and throughout his career he has been pushing for better ways to build software products.
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Special: Stopping the confusion of Jobs to be Done (JTBD)
16/08/2022 Duración: 50minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator of Jobs to be Done, Tony Ulwick. I first discovered Tony through his book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. It was published while I was working on my PhD in Innovation and resonated with my research on why products fail. It is the innovation book I have most often gifted to others. He is also the author of the more recent book Jobs to be Done: Theory to Practice. Both are valuable books to add to your library if you don’t already have them. This discussion will examine misconceptions about JTBD and app
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396: Product management experiences that prepare you to lead product
09/08/2022 Duración: 34minMost of the people that listen to this podcast have been in product management for several years. Many of them are in leadership roles, such as Product VPs, CPOs, and Heads of Innovation. But many others listen as well. Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Some are new in their product management careers, and others listen to this podcast because they are considering a career in product. All of us have different paths to our roles, and I love hearing about people’s paths and what attracted them to product management, especially when the path is uncommon. In this episode, we are going to hear about Bella Renney’s path and what she learned along the way that helped her become Head of Product at Tray.io, her current role. Bella is a form
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395: Creating business and product strategy
04/08/2022 Duración: 34minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? Helping us explore that topic is Sean Kim. He is the President and Chief Product Officer at Kajabi, a web platform that helps creators and entrepreneurs turn their knowledge into income. Previously, Sean was head of product at TikTok, where he set the strategic direction and led product teams. Prior to TikTok, he was the global head of product at Amazon Prime. You can see from his intersection of product and business leadership experiences that he is the perfect person to help us better understand creating product stra
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394: How product managers master the art of questions
26/07/2022 Duración: 29minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill that separates great leaders from the rest. It is also seen in great friends. What is that skill? I’m going to leave you in suspense for a moment and first introduce our guest. Tony Poon is the Chief Product Officer for R-Zero, a biosafety technology company creating products for disinfecting shared spaces. He has a long history in technology products that includes Texas instruments, Logitech, AMD (where his customer was Apple), and many others. Tony is going to help us get better at this important skill for product managers, which is asking the right questions.
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393: Tech-driven vs. market-driven innovation
19/07/2022 Duración: 41minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. Examples include the glue that made 3M’s Post-it-Notes possible 7 years after the glue was invented, an electric actuator Caterpillar invented that went unused until they later created a digger that couldn’t use their standard hydraulics platform, or the magnetic research my daughter is doing as a physics student, studying spin wave properties, for applications that are yet to be discovered. However, I find market-driven innovation is more common—the wants
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392: How uncovering customer pains led to launching a rapidly growing product
12/07/2022 Duración: 37minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are taking a product journey, exploring how an insight about an underserved market turned into a valuable product and a rapidly growing company. I love hearing stories of a product’s journey and enjoy sharing one occasionally on this podcast because, regardless of you role in product management, leadership, or innovation, there are important lessons to be learned. Joining us is Matt Danna, who graduated Magna Cum Laude from Rochester Institute of Technology, where he focused on web development and human computer interactions. His professional career has entirely involved product roles, most often as Product VP or Head of Product. During his experience he became aware of an opportunity to b
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391: Product VP of Wyze uses community for product innovation and you can too
05/07/2022 Duración: 34minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when we needed to leave her in the motorhome. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. It worked great with the cloud features I expected. This year I was looking for a robotic vacuum cleaner for our house. The highly rated and recognized brand was about $800. I went back to the company I got the camera from and learned they also had a robotic vacuum, complete with LIDAR, which I got on a Cyber Monday sale for $200. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities
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390: Experiences that make product managers grow
28/06/2022 Duración: 30minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Most of us have become product managers and then moved on (or will move on) to product leadership based on our experiences and knowledge. We encounter tools along the way—some that are helpful and some that are not. I want to explore experiences that help you be a better product professional. Joining us is a Tom Leung, Director of Product Management at Google Health and previously at YouTube. He also hosts the Fireside Product Management podcast.
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389: What you need to know about increasing organizational innovation
21/06/2022 Duración: 27minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Is your organization innovative? Is innovation part of the culture and an aspect of the organization’s reputation? Or is innovation something that is just talked about, but you know real action isn’t taking place—what’s been called Innovation Theater. If so, today we are talking about changing that—how organizations can be more innovative and the action leaders need to take to make it happen. To help us is Tendayi Viki. He is a returning guest, having joined us in episode 308. Tendayi is an author and innovation consultant. He holds a PhD in Psychology and an MBA. He is also an Associate Partner at Strategyzer, where he helps large organizations innovate for the future while managing their core busin
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388: How product leaders work well with legal resources
14/06/2022 Duración: 32minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about product leaders using legal resources. When and why should product VPs, CPOs, and other senior product roles involve legal resources? While that question is directed to executive team roles, I expect product managers will also discover how legal resources can be wisely leveraged. Joining us is Ryan Lewendon, partner at the Giannuzzi Lewendon Law Firm, helping founders navigate growth and reach their full potential. He has helped several brands grow and overcome obstacles, especially consumer product companies. This has included successful exits with acquisitions by companies that include Coke, General Mills, Boulder Brands, Bacardi, and more. I’m looking forward to learning
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387: When the world doesn’t need another product in a crowded category
08/06/2022 Duración: 35minGlobal Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For context, we’ll use the Customer Relationship Management (CRM) category, which is indeed crowded. Joining us is Jeroen Corthout, co-founder of Salesflare, the simple yet powerful CRM. This is a topic I’m close to as I have been evaluating CRMs to keep track of the guests I have on this podcast as well as the companies I have the pleasure of helping to improve their product management and innovation. In full disclosure, Salesflare gave me a license to use their CRM at no cost. For this episode, what I’m interested in is what Jeroen learned entering such a crowded market.