Purpose & Profitability

Listen as I have a conversation with guest co-host, Kelly Leonard, CEO of the Taylor Leonard Corp. where we discuss planning for a great 2018 in your business. We not only talked about proper planning for your business but about setting the right priorities and even analyzing if your sales price is too low.

I believe 2018 will be a great year for you. Definitely better than 2017. How do I know that? Because in this podcast, I will discuss areas in your business performance of 2017 that you should analyze to improve upon for this year. Improve on one thing in each of the five areas I discuss and you will have a better 2018.

As business owners, we rely on and receive advice from many sources. Some advice you seek out is for free or some from a paid consultant. Regardless, the counsel you seek is usually from a trusted source. One of the most overlooked sources of good and trusted counsel comes from the very person you married: your spouse. Even if your spouse knows nothing about the business, it is amazing the great counsel he/she can give... if you just listen. Tune is as I interview my wife, Kay Lee Fukui, about the value of looking to your spouse as Chief Counsel in your business.

Continuing the topic of how to build a real brand, host Robert Fukui discusses how the atmosphere of your business can positively or negatively impact sales in your business. So you want to know how to deliver a positive brand experience to your customers and increase sales? Start with the atmosphere in your place of business. Listen on how to do just that.

You may have heard that Thomas Edison failed 1,000 times before he successfully created the light bulb. And that the average millionaire often fail many times. So how do you overcome the setbacks that are bound to happen to everyone... including the successful? It is all in the attitude. You will want to hear my interview with Peter Lowe, the founder of the wildly successful Get Motivated business seminars, as he unpacks how he maintains a successful attitude in the midst of setbacks.

Retaining good employees seems to be an issue for many businesses. High employee turnover is bad for business financially and it can negatively impact quality service to your customers. Business owner, Sam Haugestuen, shares some of his leadership lessons he learned as the head of a rock band and as an employee of an auto detailing business he eventually purchased.

Many businesses try to create a brand and image that they feel appeals to their customers. But often times their efforts do not work well because it is not true to who they are. A funny example is a person who started a doggie daycare business because a friend of his was very successful at it. He copied almost everything about the business including the marketing but the business was not seeing the same success. The problem: he didn’t like animals. This is an obvious example of a business idea that was not going to work, yet it happened. Most branding mistakes are not as obvious yet the principles are the same. The business you build and the brand image you give out should come out of your own authenticity. This episode will attempt to guide you through the process of building a real brand out of who you are.

Many businesses struggle to build a meaningful brand that everyone wants to do business with. Join Robert as he interviews Tom Mears, chairman of the board of Burgerville--an iconic burger franchise in the northwest with over 40 locations. Burgerville is known for great burgers but the essence of their brand is built around their mission statement, “Serve with Love.” Tune in to hear how your brand can be built around your mission.

Many businesses look to the U.S. to find out how to do business with purpose. Recent experience with international entrepreneurs would suggest that we can learn from them as well. In this episode, Robert shares some stories of how entrepreneurs in three countries are starting to make a positive impact in their community and nation.

In this podcast, Kelly shares her story of going from a well-paying corporate executive to the unknown of running her own business.

In this podcast, Robert Fukui illustrates how to identify your larger purpose in life and how your business is a central part of that.

Interview with Chief Servant Officer of Nehemiah Project, Patrice Tsague. He shares his life's journey from the privileged life that he experienced as a child of African royalty to the poverty of living with his aunt in the U.S. to leading an international ministry equipping others to build prosperous, purpose-led businesses.

Welcome to the first Purpose and Profitability podcast. Host, Robert Fukui explains the purpose of the podcast and what to expect in the coming episodes. This podcast also starts to unpack why being purpose-led in your business is not only important but can be the key driver for profitability in your business.