Sinopsis
All About The Mix is a podcast hosted by Malick Ba and Dak Turner from The MAD Mix, a platform for youth marketers. Each week you can expect fun and insightful conversations with the two of us, as well guests discussing relevant topics in pop-culture and society drawn from an advertising and marketing perspective.Visit themadmix.com to check out our article content and interview videos with young professionals.@the_madmix@malickbba@dakturner
Episodios
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S4E26: The World Cup brings the best and the worst out of fans
30/11/2022 Duración: 45minSeason 4, episode 26! Here's what Dak and Malick discuss: [05:15] Does Black Friday hold the same weight that it used to? [13:15] World Cup fandom and its pros and cons [30:15] Does the Grammy’s have any influence on the music we listen to? [35:35] Balenciaga under fire for their latest ad sexualizing children [40:27] Man gets fired for not joining in on company “fun” Feel good news of the week [43:00] Viral video fo a Raptors fan finding out they are going to their first Raptors game Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E25: What’s the future of streaming and music promotion?
16/11/2022 Duración: 47minSeason 4, episode 25! Here's what Dak and Malick discuss: [05:24] VOGUE is suing Drake for $4M for his fake magazine cover [13:15] Layoffs hitting across major tech companies - who’s to blame? [20:20] Elon Musk’s Twitter verification idea goes to shit [32:12] The concept of paying to use social media [34:44] Spotify offers CD/merch purchasing on their platform - what’s the future of streaming and music promotion? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E24: Her Loss and its "unconventional" album rollout
09/11/2022 Duración: 43minSeason 4, episode 24! Here's what Dak and Malick discuss: [06:04] 'Her Loss' album and promotion review [15:25] Fake Tim Hortons product goes viral on TikTok [21:20] Elon Musk is truly running Twitter to the ground [27:15] Social media engagement at any cost [39:00] Fyre Fest might be coming back - will it succeed this time? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E23: A final conversation about Kanye West
02/11/2022 Duración: 48minSeason 4, episode 23! Here's what Dak and Malick discuss: [09:36] Our take on Kanye’s recent comments and public backlash [25:14] Elon Musk acquires Twitter and is already making questionable changes [33:10] How has the interview process for marketing/tech jobs changed in the last 5 years? [41:20] Our past interview fails and advice Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E22: What does music marketing look like in 2022?
26/10/2022 Duración: 42minSeason 4, episode 22! Here's what Dak and Malick discuss: [08:23] Expectations for the new Drake and 21 Savage album [13:00] TikTok is the new music marketing strategy, whether artists like it or not [19:50] Does Halloween hit the same? [26:15] Strategy Online’s brand of the year is Heinz - still rewarding gimmicks? [36:10] International artists are not to be underestimated Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E21: We get it...our city is unaffordable. What now?
19/10/2022 Duración: 46minSeason 4, episode 21! Here's what Dak and Malick discuss: [02:45] NBA basketball is back [07:30] Galen Weston Jr under fire for No Name PR stunt [13:55] Constant messaging about the unaffordability of Toronto [21:40] Is an “affordable living” bonus something more companies should implement? [35:14] Call to action for CEOs to push the government to enact a guaranteed minimum income program [40:55] Liquid Death - company that packages water in a can is worth $700M Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E20: Is BeReal the new app for others to steal from?
05/10/2022 Duración: 42minSeason 4, episode 20! Here's what Dak and Malick discuss: [03:21] Brands jumping on the Rihanna SuperBowl bandwaggon [08:53] Our review of BeReal - worth the hype? [17:50] Controversy around the Netflix “DAHMER” series [23:07] Alberta launches ad campaign targeted to Torontonians to consider moving [30:12] Kanye West’s latest antics [36:38] Black Panther: Wakanda Forever hype Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E19: It’s easier than ever to go viral, but at what cost?
28/09/2022 Duración: 49minSeason 4, episode 19! Here's what Dak and Malick discuss: [06:40] Canada drops all COVID-related travel restrictions [10:30] Reflecting on National Day of Truth & Reconciliation - the new holiday in Canada [19:14] iPhone 14 is released - what do we want to see out of new smartphones? [30:00] Apple Music is the new sponsor for the Super Bowl halftime show and Rihanna is headlining in 2023 [35:19] Effects of TikTok on the music industry [42:21] The lack of originality from content creators on TikTok Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E18: Summer 2022 might be the GOAT
21/09/2022 Duración: 44minSeason 4, episode 18! Here's what Dak and Malick discuss: [05:50] Recapping our 100th episode live event [15:23] Summer recap - is 2022 the best summer ever? [23:07] Queen Elizabeth dies at 96 [29:34] Ossington street in Toronto is named the 14th coolest street in the world [34:10] The Michelin guide for restaurants hits Toronto [41:04] Patagonia’s CEO gives away the company Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E17: Celebrating 100 episodes of The MAD Mix Podcast - Live Show!
14/09/2022 Duración: 33minSeason 4, episode 17 (our 100th) is here! To celebrate the 100th episode, we hosted a live show Downtown Toronto with supporters, friends, and family. We reflected on our favorite podcast moments so far, told the story of the beginnings and evolution of the podcast, and answered audience questions in a live q+a format. Watch the full video of the episode on YouTube Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E16: Lazy or unfairly treated? The generation wars continue
17/08/2022 Duración: 41minSeason 4, episode 16 (99 total)! Here's what Dak and Malick discuss: [04:55] The streaming wars continue for Disney+ and Netflix [10:10] “Quiet Quitting” goes viral and it’s Gen Z vs Gen X [19:49] CEO goes viral for announcing layoffs with a crying selfie [30:30] New study shows 24% of Canadians would quit if required to work full-time in office after remote work [40:17] What we have planned for our 100th episode Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E15: Toronto music festivals are down bad
10/08/2022 Duración: 48minSeason 4, episode 15! Here's what Dak and Malick discuss: [04:00] The absolute mess of music festivals in Toronto this summer [16:50] Do contract positions for marketing professionals help the employee or the employer? [26:00] Togetherr aims to use AI to build the best creative teams to work on brand projects - could this disrupt creative agencies? [34:15] Maintaining authenticity in the workplace [41:00] The role that mentorship can play for BIPOC employees Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E14: Make Instagram Instagram again
04/08/2022 Duración: 45minSeason 4, episode 14! Here's what Dak and Malick discuss: [06:25] Instagram reverts back on new changes after user backlash [17:45] Should we be mad at celebrities for their private jet-use or corporations? [23:25] What’s holding marketers back from writing proper creative briefs? [35:20] Meta (Facebook Inc) sees an increase in diverse hires since allowing remote work [41:30] Would you take a pay-cut at your company to prevent layoffs? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E13: We are back and we're outside!!
27/07/2022 Duración: 49minSeason 4, episode 13! Here's what Dak and Malick discuss: [01:15] What have we been up to? Vacation/summer update [13:02] Drake album review [19:44] Instagram adds notes/statuses to the platform - useful or useless? [26:05] Rogers outage felt across Canada - what’s next? [35:00] Why is every company trying to offer subscriptions? [40:24] Advance pay options coming to Canada - finally something that benefits employees? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E12: What do you do when your portfolio is down bad?
15/06/2022 Duración: 47minSeason 4, episode 12! Here's what Dak and Malick discuss: [05:50] Stock market and crypto is down horrendous [13:55] Increasing amounts of companies rescinding accepted job offers [21:15] Is TikTok really the superior search engine? [27:15] Apple and Major League Soccer sign a 10-year deal to stream games on Apple TV [33:42] Squid Game 2 is arriving on Netflix - Will it take off like the first season? [37:22] A new study reveals Canada’s happiest province Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E11: When will the company swag ever actually hit?
09/06/2022 Duración: 44minSeason 4, episode 11! Here's what Dak and Malick discuss: [04:20] Ontario’s 2022 election was the lowest voter turnout in history [07:30] Apple debuts a buy now, pay later feature [15:20] Elon Musk puts an end to Tesla’s WFH policy [20:30] Why is company merch so bad? [29:40] Morbius Twitter memes spark a 2nd premiere flop [36:40] Burger King steps into the performative Pride celebrations Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E10: Treat your employees well and they'll do all the marketing for you
01/06/2022 Duración: 44minSeason 4, episode 10! Here's what Dak and Malick discuss: [04:20] Pepsi drops out as presenting sponsor for the Super Bowl Halftime Show after a 10-year run [11:40] Almost half of Gen-z and Millennials live paycheque to paycheque - what does this really mean? [19:40] Microsoft doubles budget for employee salaries to address inflation - will we see other companies follow suit? [30:05] Sexual abuse being prevalent in the metaverse [35:45] Are Chief Diversity Officers ever set up for success? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E09: Breaking down Mr. Morale & the Big Steppers and discussing Kendrick's legacy
25/05/2022 Duración: 45minSeason 4, episode 9! Here's what Dak and Malick discuss: [05:30] Kendrick Lamar album review - what kind of legacy has Kendrick created? [15:16] J. Cole signs with the Scarborough Shooting Stars - big moment for Toronto [21:55] Toxic sports fan culture in the NHL and across other leagues [31:05] Corporations jump on the Juneteenth bandwagon [39:48] Andre Drummond’s NFT collab went from $50k to $7 in two weeks Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E08: Let's let the ad campaign speak for itself
11/05/2022 Duración: 46minSeason 4, episode 8! Here's what Dak and Malick discuss: [07:40] Anticipating Kendrick Lamar’s new album [12:09] Twitter confusing Young Thug’s "YSL" with Yves Saint Laurent [18:18] The success of AirPods for Apple [23:02] What happens when big corporations steal ideas from small businesses? [31:20] Empty creative promises in advertising campaigns Listener segment [42:18] Vague insights in advertising and why they’re used Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner
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S4E07: Has Netflix lost its juice?
27/04/2022 Duración: 45minSeason 4, episode 7! Here's what Dak and Malick discuss: [05:15] Elon Musk officially buys Twitter for $44B [12:00] Netflix set to lose 2 million subscribers by the end of Q2 - what are they doing wrong? [21:55] Brands flirting with one another on social media - who is this for? [32:45] JPMorgan is tracking their staff’s in-office attendance [36:45] Are we tired of brand sustainability messaging? Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com @the_madmix @malickbba @dakturner