All About The Mix

For episode 6, we brought back Fanny R-K, a guest from season 1, an experienced brand strategist, and hilarious stand-up comic. Here's what we covered: Which quarantine measures will remain long term? [3:07] How will the way brands approach marketing change post-quarantine? [9:00] How might consumers’ perception of brands change? [20:55] Masterclass ads and the desire to be productive right now [27:17] Travis Scott’s Fortnite performance and the opportunity for virtual experiences [32:20] You can check out Sunday Best Comedy, a show hosted by Fanny every Sunday: https://www.instagram.com/sundaybestcomedy/ Follow Fanny on IG @savoury_boy Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com @the_madmix @malickbba @dakturner

Episode 5 is here and there's still so much to talk about related to COVID-19. Malick and Dak talk about how their personal lives might change post-pandemic, how the services we used before might become obsolete, brands advertising during COVID-19, and whether or not this celebration of essential workers will last. How our personal lives might change post-COVID [8:03] Trends between brands running ads right now. Are they being authentic or capitalizing on the moment? [15:11] Will this celebration of essential workers remain post-COVID? [34:07] What services or experiences will be limited or extinct post-COVID? [38:30] GIVE-19.com a donation platform during COVID-19 created by Dak and friends to help people get the extra funds they need [43:00] Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com @the_madmix @malickbba @dakturner

For episode 4, Malick and Dak continue the podcast remotely during the COVID-19 pandemic. They give their opinions on how society will react and change when it's safe to be outside again, break down some of the challenges and benefits of working from home, discuss brands pushing ad messages during this time and why they don't work, and much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com @the_madmix @malickbba @dakturner

Malick and Dak are here with the third episode of a new season. COVID-19 has been the top of news for the last couple of months and the duo dive right into its effect on all industries. They discuss how companies have responded so far, what it might look like for industries if the pandemic continues much longer, and the part we play as citizens in all of this.  Be sure to subscribe to the podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com @the_madmix @malickbba @dakturner

Malick and Dak are back with episode 2, and joined by Duncan Boyd (copywriter), Jay Fleming (strategist), and Dan Pozzebon (market researcher) to break down the following: Political memes and brand inauthenticity [2:00] Tim Horton's new Roll Up the Rim experience [18:10] Are we still addicted to our phones? [24:30] Vine coming back as Byte [30:00] Burger King's moldy burger campaign [34:40] Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com Production credits: Christian Byrne @the_madmix @malickbba @dakturner

The duo is back in the new year with a new name for the podcast, a new look for the website, and kicking off episode 1 of a new season. On this episode, Malick and Dak talk about Popeyes Chicken giving a Family Feud contestant $10k, the 2020 U.S. election and the part Facebook and other social apps will play, Tim Hortons potentially tarnishing their brand and much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD MIx content can be found at themadmix.com Production credits: Christian Byrne @the_madmix @malickbba @dakturner

For the season 1 finale episode of All About the Mix, Malick and Dak reflect back on 2019 and paint the picture for 2020 goals and updates with the podcast. They discuss how to set new years resolutions and stick with them, the biggest brand fails and successes of the year, projected trends that fell flat and their favourite memes of course, along with much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! themadmix.com Production credits: Christian Byrne @the_madmix @malickbba @dakturner

For Episode 21 of All About the Mix, Malick and Dak have a bunch to talk about! They dive into the latest controversy surrounding the Peloton ad and why it caused so much social media buzz, the genius or lack-thereof of the Tesla Cybertruck and its promotion,  what a 4-day work week could look like in North America, the Baby Yoda craze, and much much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! themadmix.com Production credits: Christian Byrne @the_madmix @malickbba @dakturner

For Episode 20 of All About the Mix, Malick and Dak sit down with Carly Bright, a freelance studio artist and the one and only content manager and dog mom for @deanthebasset, a dog influencer with nearly 500,000 social followers. They dive right into her journey working for different ad agencies and discuss how she was able to take an Instagram page for her dog all the way to brand deals and a Webby Award years later. They also talk about the launch of Disney+ and the true value of nostalgia amongst so much more. Want to follow all things Dean? Check out his Facebook and Instagram pages @Deanthebasset Production credits: Christian Byrne themadmix.com @the_madmix @malickbba @dakturner

For Episode 19 of All About the Mix, Malick and Dak sit down with Octavia Ramirez, CEO of Paper and Coin and a freelance copywriter. They dive right into her journey as an entrepreneur and what lead her to launching a new magazine for her brand earlier in November. Octavia discusses the drive needed for entrepreneurship, why it made sense to release a print magazine in 2019 for millennials, how to demand what you're worth, and so much more. Check out paperandcoin.ca and look out for a copy of their FW-19 magazine in Indigo bookstores all over Canada. Follow Octavia on IG @octaviafaith Production credits: Christian Byrne themadmix.com @the_madmix @malickbba @dakturner

For Episode 18 of All About the Mix, Malick and Dak sit down with Regan Bartlett-Green, an experienced strategy planner for a media agency in Toronto. They all discuss the "beef" between media agencies and creative agencies and why the tension can exist, the upcoming election and why political ads suck, what the future of Netflix and other streaming services might look like, and much more! Follow Regan on IG here @r.bartlettgreen themadmix.com @the_madmix @malickbba @dakturner

For Episode 17 of All About the Mix, Malick and Dak sit down with Neal Owusu, the current director of production at a popular cannabis company in Toronto. Neal has had quite the career creating his own magazine, working as an integrated producer for various agencies, building websites, and most recently creating short films. On this episode Neal discusses some difficult conversations and projects he's had to tackle in his career, what makes a killer producer, tackling multiple creative projects while maintaining a 9-5, and much more!  To keep up with Neal's creative projects, check out his work at: https://nealowusu.com/ Follow Neal on IG here @that_guy_neal.exe themadmix.com @the_madmix @malickbba @dakturner

For Episode 16 of All About the Mix, Malick and Dak sit down with Jay Fleming, a friend, former colleague, and currently a senior brand strategist for an agency in Toronto. They all discuss the need for creative strategy and the future of the role, what makes a good strategist and advice for juniors, brands capitalizing on Area 51 memes, and much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on. Follow Jay on IG here @jayfleming33 https://themadmix.com @the_madmix @malickbba @dakturner

On episode 15 of All About the MIX, Malick and Dak dive right into the latest iPhone announcement and whether or not Apple is running out of steam,  Instagram getting ready to copy TikTok, problems with vaping and how they've been marketed, and much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! themadmix.com @the_madmix @malickbba @dakturner

On episode 14 of All About the MIX, Malick and Dak dive right into the current controversy and protests outside of the Toronto Chic Fil A location and what it means for the brand, new tools in tech and the dangers that come with, why millennials might be drinking less beer than before, and much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! https://themadmix.com @the_madmix @malickbba @dakturner

We're back! For episode 13 of All About the Mix, Malick and Dak sit down with Fanny, an old friend, experienced brand strategist, and hilarious stand-up comic. They talk about her experience working in an agency vs in-house environment, what it means to be an authentic brand in 2019, what makes a good ad, managing industry burnout, and so much more! You can check out Fanny's stand-up every Sunday night at The Corner Comedy Club East http://www.thecornercomedy.com/tickets/sundaybest Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on. Follow Fanny on IG here @savoury_boy https://themadmix.com @the_madmix @malickbba @dakturner

On episode 12 of All About the MIX, Malick and Dak sit down with Jonah Goldberg, a passionate marketer taking a huge leap in his career and in life. Jonah drops enough gems to write a book about stepping out of your comfort zone to welcome new experiences and how that brought him to jumping into an opportunity in Tanzania working on a local enterprise development project. You can learn more about this in the links below. Malick, Dak, and Jonah also discuss the authenticity of brands getting involved in Pride month, what it means for Canada now that we're NBA champs, and much more! You can learn more about the project in Tanzania with Cuso International and how you can get involved at: https://bit.ly/2IYYB9v @jonah_mg Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on! https://themadmix.com @the_madmix @malickbba @dakturner

On episode 11 of All About the MIX, Malick and Dak sit down with Maddie & Ela, an advertising creative team that has worked on some of Canada's biggest brands and for Canada's best ad agencies. The duo discusses some of the challenges and perks with being a creative team, how they maintain a healthy work-life balance, whether or not creativity is truly subjective, and they also drop some major gems to help those in an intern position land a full-time offer. You can learn more about Maddie & Ela and see their work at: https://madandela.com Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop. Also, please take a moment to rate our podcast on whichever platform you're listening on. https://themadmix.com @the_madmix @malickbba @dakturner

On episode 10 of All About the MIX, Malick and Dak sit down with Jeff Lei, a social media strategist, sneakerhead and founder of @matter.to clothing. They discuss Kawhi Leonard and New Balance's collaboration, innovative strategies brands implement on social media, Jeff’s journey into starting his own business and how he balances a his full-time job with his passion project, and whether or not a four year college degree is still needed in 2019. Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop!  www.themadmix.com  @matter.to @jeffahlei @the_madmix @malickbba @dakturner

On episode 9 of All About the MIX, Malick and Dak discuss the latest Sonic the Hedgehog trailer and the backlash it received online, Burger King's new campaign receiving mixed reviews on its representation of mental health, the Beyond Meat craze causing brands to further approach sustainability, and much more! Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop!  www.themadmix.com  @the_madmix @malickbba @dakturner