Sem Synergy On Webmasterradio.fm

[Discussing Hyperlocal Content with Ben Saren, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, who join Virginia to talk about how businesses can optimize their hyperlocal presence. />

[Bruce discusses his experience at the digital marketing event AdTech Chicago 2009 with Susan and Virginia. Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays./>

[Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field./>

[Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure. David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays./>

[With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising. Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office./>

[Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists./>

[Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities. />

[Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon./>

[Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners./>

[Bruce, Susan and Virginia review Microsoft's new Search Engine Bing based on it early traffic. />

[A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future./>

[Data Visualization Needs and Benefits, plus the Bruce Clay team discusses the products introduced by Google at their semi-annual Searchology event./>

[Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign./>

[Bruce, Susan and Virginia discusses Google, and how it has shown a unique ability to continually rise against new market challengers./>

[Bruce and Susan discuss the Search Engine Optimization All-In-One For Dummies book, and a SEO ToolSet Training Update with Christopher Hart/>

[Localization Appearing in Google, including the local results and non-local queries./>

[Bruce, Robert and Virginia look at economic trends, and Virginia speaks with Tim Kendall, director of monetization at Facebook./>

[Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft />

[Danny Sullivan tells us about bringing SMX to the upcoming ad:Tech Conference in San Francisco./>

[Branding and the Vince Algorithm Change plus how e/>