Sinopsis
Blueprint is a conversational Q and A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical PPC advice, the purpose of this show is to answer any burning digital marketing questions that may be holding your business back.If you have a question you would like answered on the show, be sure to direct message @signamarketing on Facebook, Instagram, or Twitter.
Episodios
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Efficient Alternatives for Traffic and Leads | Episode 26
17/02/2021 Duración: 15minIn this episode of #Blueprint, Bobby answers questions related to reviewing your search terms report in Google Ads (and Bing Ads), whether it is ok to run the same keywords but different match types in Google Ads, lead generation or branding, and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business o
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Can you over-post on LinkedIn? | Episode 25
11/02/2021 Duración: 14minIn this episode of #Blueprint, Bobby answers questions related to adjusting bids at the device level in Google Ads, how often you should update old blog content, one impactful way to grow your podcast and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical dig
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What Small Businesses Aren’t Talking Enough About | Episode 24
26/01/2021 Duración: 18minIn this episode of #Blueprint, Bobby focuses on small businesses and answers questions about customer life-time value, what to do when you run out of ideas for content, how to know when to hire an agency vs handling marketing in-house and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. F
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What You Need To Do in Addition to Lead Generation | Episode 23
16/01/2021 Duración: 25minIn this episode of #Blueprint, Bobby responds to questions about lead generation and what you can do in addition, social media marketing, Wordpress website builders and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of thi
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Is SEO really “free” traffic? | Episode 22
09/01/2021 Duración: 20minIn this episode of #Blueprint, Bobby answers questions about SEO traffic and rankings, paid traffic in Google Analytics, why you shouldn't wait to start a social media content strategy and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice
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5 Digital Marketing Takeaways From 2020
23/12/2020 Duración: 11min2020 taught us a lot in several areas of life, whether it be personal, professional, or even in the digital marketing world. In this video, we cover our thoughts on the Top 5 Digital Marketing Takeaways from 2020 and what to look forward to in 2021! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Have questions on how to market your business online? Ask us by submitting them for the Blueprint Show! Simply leave a comment here or on any of our social media channels. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next
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Should you keep search and display campaigns separate? | #Blueprint Episode 21
18/12/2020 Duración: 15minIn this episode of #Blueprint, Bobby answers questions about search and display campaigns, why you shouldn't wait to add negative keywords, how to test ad copy, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this s
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Does brand influence SEO rankings? | Episode 20
01/09/2020 Duración: 16minIn this episode of #Blueprint, Bobby answers questions related to branding and SEO, cheap paid media traffic sources, posting on Google My Business, and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is t
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Should you be using Smart Campaigns in Google Ads? | Episode 19
20/08/2020 Duración: 16minIn episode 19 of #Blueprint, Bobby answers whether you should be using Smart Campaigns in Google Ads, his thoughts around Anchor.fm, what real estate agents can do to stand out, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the p
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Are your Google Ad Extensions not appearing often? | Episode 18
13/08/2020 Duración: 13minIn this episode of #Blueprint, Bobby answers questions on how to make your Google Ad Extensions appear more often, if you should redesign your old website without risking your search engine rankings, whether you should be deleting old pages from your website, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing you
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Scaling back paid search campaigns due to budget cuts? | Episode 17
06/08/2020 Duración: 15minIn episode 17 of Blueprint, Bobby answers questions regarding scaling back paid search campaigns due to budget, when it is time to redesign your website, is blogging worth it, and more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z Want to make sure you stay ahead of your competitors? Sign u
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Why is my cost per click in Google Ads costing so much? | Episode 16
30/07/2020 Duración: 10minIn this episode of Blueprint, Bobby shares how to ensure your conversion tracking is working, what to do about low quality scores in Google Ads, and why your cost per click in Google Ads is increasing. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z Want to make sure you stay ahead of your com
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How should you structure your next video ad? | Episode 15
01/07/2020 Duración: 16minIf you are wondering how to structure your next video ad, then you won’t want to miss this episode! (along with other great questions and answers). In this episode, Bobby dives into video ads, why you should be using Google Tag Manager, how often you should have your Google Ads account audited, and much more. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to
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Conquest PPC Campaigns, Negative Keyword Match Types & Social Lead Generation | Episode 14
23/06/2020 Duración: 16minIn this episode of #Blueprint, Bobby answers questions related to running conquest campaigns on paid search (PPC), which negative keyword match types to use, generating leads with social media advertising, and much more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z Want to make sure you sta
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Reopening Small Businesses & Local Marketing Tactics | Episode 13
18/06/2020 Duración: 16minIn this episode of #Blueprint, Bobby answers questions related to small businesses reopening, the importance of Google My Business for local SEO, how to maintain your WordPress website, and much more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z Want to make sure you stay ahead of your comp
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B2B Content Marketing, Promoting Music on YouTube & Some Added Advice | Episode 12
28/03/2020 Duración: 15minIn this episode of #Blueprint, Bobby shares tips on how to develop a successful B2B content marketing campaign, strategies for artists looking to increase the exposure of their music on YouTube, and some added advice around innovating your business. Local Business Shoutouts: - MEZCAL CARRENO: https://bit.ly/3dmBvIl - ICONIC HAUS: https://bit.ly/3aioQ7k - My Life & Wishes: https://bit.ly/2xm4mvS Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing que
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Pivoting SEO Strategies, Adjusting Your Marketing Efforts, and COVID-19 | Episode 11
25/03/2020 Duración: 14minOn this episode of Blueprint, Bobby shares insights about how small businesses can navigate their digital marketing efforts around COVID-19. This episode is dedicated to helping businesses in any way possible. Local Business Shoutouts: - MEZCAL CARRENO: https://bit.ly/3dmBvIl - ICONIC HAUS: https://bit.ly/3aioQ7k - My Life & Wishes: https://bit.ly/2xm4mvS Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business
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PPC Marketing, Off Page SEO & Google Ads Campaigns | Episode 10
13/03/2020 Duración: 16minOn this episode, Bobby is asked about PPC Marketing and if it is still profitable. He also goes over Off Page SEO techniques and discusses the advantages of having an agency manage your Google Ads campaigns. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z Want to make sure you stay ahead of yo
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Defining Your Target Audience, Call-To-Actions, & Repurposing Audio Content | Episode 09
24/02/2020 Duración: 14minOn Episode 09 of #Blueprint, Bobby provides answers to some great questions such as how to define your target audience, expanding past general call-to-actions such as “learn more”, and how to go about repurposing your audio content for other mediums if you have a podcast or audio recordings. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to visit our Tips &am
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PPC Tools, Email Marketing Click Rates & Promoting a Business on Social Media | Episode 08
10/01/2020 Duración: 07minOn #Blueprint Episode 08, Bobby responds to more questions regarding PPC tools, how to increase click rates in Email Marketing and gets specific when asked how to promote a used car dealership on social media. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode. #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back. For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z Want to make sure you stay ahead of your