Eat Blog Talk | Megan Porta

Jamie I.F. talks about what it was like losing $80K a month in affiliate revenue, rebuilding from the ground up, and what keyword research really looks like in the age of AI. He is a former affiliate SEO who once scaled to $80,000 per month before the HCU update brought that down to nearly zero. Now, Jamie focuses on building software for SEOs and other niches. One of his tools, Answer Socrates, helps bloggers generate thousands of topic ideas and cluster them into organized groups so they can focus on the fun part: writing. By leveraging SEO, Jamie has grown the tool to over 100K monthly users and has also found creative ways to drive traffic through platforms like Reddit. Jamie shares the wild ride from skyrocketing affiliate earnings to starting over after Google’s updates. He teaches us how to approach keyword research differently in the AI era, how Reddit is reshaping SEO, and why feelings, not just facts, win traffic today. Key points discussed include: Affiliate highs and lows: One decision brought in

Sometimes life looks abundant from the outside, but inside you may feel numb or empty. This episode explores why that happens and how to rediscover sparks of aliveness. I’ve been in that place where everything looked good on paper - my calendar was full, my family cared for, my fridge stocked - yet inside I felt hollow. It’s confusing and even scary to admit that emptiness when you think you should feel grateful. But that ache isn’t a flaw, it’s an invitation. In this episode, I share stories and practices that helped me follow sparks of joy back to a life that feels alive again. Action Steps: - Pause and breathe: Notice that emptiness isn’t a sign you’re broken, but a signal to pay attention. - Reframe fulfillment: Recognize that abundance outside doesn’t guarantee fullness inside. - Notice sparks: Watch for small moments that stir joy, then let yourself follow them. - Try simple practices: Step barefoot in the grass, sing in your car, or sip tea without distractions. - Say no when needed: Protect your energ

Molly Madigan Pisula teaches us how to plan vacations as a blogger so you can unplug, recharge, and come back stronger without the stress of reentry. Molly is a food blogger and food photographer. After beginning her career in the corporate world of high-tech marketing, she decided to forge a new path in the food industry. She received her certificate in French pastry, then opened a small business as a personal chef. For over 12 years as a chef, Molly cooked weekly meals for busy families, taught cooking classes, and catered small events. Now Molly runs the recipe blog, Vanilla Bean Cuisine, featuring French-inspired seasonal recipes for both everyday and entertaining. Time away from your business is essential, but most of us dread the chaos that comes before and after. This episode is a roadmap for prepping your blog, managing your mindset, and creating smooth reentry so vacations actually feel restful. Key points discussed include: - Prep ahead with purpose: Why doing more than just one week of work pays of

Kim Cauti talks about how chronic illness reshaped her perspective on business, hustle culture, and why prioritizing health can actually fuel growth in unexpected ways. Kim is a food blogger, photographer, and content creator focused on gluten free, high protein "better for you" recipes for people who have chronic illness or are simply looking to treat their bodies better while still eating deliciously! When burnout or illness strikes, it’s tempting to push harder, but slowing down may be the secret to building a stronger, more sustainable business. This episode reveals how honoring your body, creating boundaries, and embracing rest can unlock creativity, clarity, and even bigger results. Key points discussed include: - Rest fuels growth: Why stepping back can increase traffic and revenue. - Boundaries protect energy: How saying no creates space for creativity and healing. - Nervous system care: Simple practices that calm burnout and reduce anxiety. - Food and health connections: Why what you eat directly imp

Explore how raising your standards in small but meaningful ways can elevate your results and transform your business. For years, I thought growth meant doing more, but I’ve realized it’s about doing better. Raising your standards isn’t about perfectionism, it’s about creating a baseline you’re proud of. This shift not only attracts better opportunities but also helps you feel more aligned with your work. Action Steps: - Identify tolerations: Pinpoint three areas where you’ve been settling. - Define your baseline: Decide the minimum you’re willing to accept moving forward. - Upgrade gradually: Tackle one small area at a time until it becomes habit. - Hold yourself accountable: Keep commitments even when no one’s watching. - Pair standards with compassion: Use them to empower, not to shame yourself. More from Megan YouTube | Website |  Instagram Resources Megan’s recommended books and resources

Megan chats with Amy Northard about how to treat your blog like a business, what expenses you can write off, and how to finally feel confident about finances as a food blogger. Amy Northard is the Accountant for Creatives®. She is a Certified Public Accountant (CPA) who specializes in working with creative small business owners to make taxes and bookkeeping less stressful. She has a passion for helping small business owners navigate the financial aspects of starting and operating a business so they can focus on their craft. Money can feel overwhelming, but the right systems and mindset will save you stress, time, and money. This episode covers the essential steps to separate hobby from business, make smart financial decisions, and prepare for tax season without panic. Key points discussed include: - Start with separation: Why opening a business bank account is the easiest first step. - Bookkeeping basics: How to track income and expenses without overcomplicating it. - Avoid hobby status: What the IRS looks at

Enza Whiting teaches us about the power of community in food blogging and why finding your people can transform both your business and your joy. She has been a food blogger for about 4 years. This is her second career and her passion. Before this, she was a director for a national insurance company for 34 years. Her website memorializes their traditional family recipes, traditions, and new family favorites. Blogging can feel lonely, but you don’t have to do it alone. In this conversation, we dive into how building a trusted group of peers can accelerate growth, reduce overwhelm, and keep your passion alive. Enza shares her journey from corporate life to blogging and how surrounding herself with supportive peers has been the key to her momentum. Key points discussed include: Community beats isolation: Why blogging becomes more sustainable when you stop doing it alone. Find your circle at conferences: How in-person events can spark lasting relationships. Consistency matters: Meeting regularly keeps accountabili

Learn how to protect your joy and energy during the busiest season so you can hit your goals without burning out. Q4 is such a whirlwind, isn’t it? There’s so much opportunity for growth and revenue, but the pressure can be overwhelming. I’ve been through seasons where I let the busyness steal my joy and leave me depleted by the holidays. I don’t want that for you, so let’s talk about how to guard what matters most this season. Action Plan: - Set non-negotiables: Choose three baseline commitments for your well-being. - Add joy breaks: Infuse small, simple pleasures into your daily workflow. - Ruthlessly prioritize: Focus only on what truly moves the needle this season. -Schedule downtime now: Block rest before the chaos begins and protect it. - Guard your mornings and work time: Keep distractions away so you start strong and stay focused. More from Megan YouTube | Website |  Instagram Resources Megan’s recommended books and resources

Megan chats with Kelsey Smith, who went from beauty YouTuber to successful food blogger, about how to reinvent your blog with intentional pivots and smart systems (instead of giving up completely). Kelsey Smith is the recipe developer and content creator behind By Kelsey Smith, where she shares shortcut, no-fuss comfort food for busy families. Her recipes focus on simple, time-saving ingredients that make homemade cooking feel doable, even on the busiest nights. From no-bake desserts to one-pan meals, everything is designed to minimize effort without sacrificing flavor. Blogging rarely follows a straight path. From beauty YouTube videos to a food blog that now out-earns Kelsey freelance work, this story shows how resilience, systems, and incremental changes can lead to sustainable growth. Key points discussed include: - Pivot with purpose: See how shifting niches can unlock new energy and direction. - Incremental change works: Learn how small, steady steps prevent burnout and create momentum. - Ride the ups

Matt Molen teaches us how to transform email from a dreaded chore into a powerful, money-making, audience-building machine. Matt Molen is the CEO of Email Crush (emailcrush.com) and the creator of Email on Autopilot (emailonautopilot.com), the course that helps creators grow email lists fast, send stuff people actually open, and automate the rest so it runs while you sleep. He’s helped hundreds of bloggers go from “Ugh, I should really send a newsletter…” to “Whoa, email is an awesome traffic driver!” Whether you want to DIY your strategy or hand it off completely, Matt’s your guy. His boutique agency runs email for some of the biggest creators online, the ones whose content you’ve read, bookmarked, or binge-scrolled at 2 a.m. Email can be your strongest growth tool - if you know how to use it. Learn how to send emails with purpose, grow your list with confidence, and see results that truly matter. Key points discussed include: - Why consistency is everything: Learn why sending emails regularly builds trust a

Discover how starting your day by creating before consuming can shift you from reaction mode to creative flow and completely transform your energy. I know how tempting it is to reach for your phone first thing in the morning. I’ve been there too, scrolling emails and feeds before even checking in with myself. But I’ve learned that when I create first, even in the smallest way, everything feels different. This little shift has the power to change your entire day, and I can’t wait to share how. Action Steps: - Anchor your energy: Create before outside noise influences your mindset. - Strengthen your voice: Trust your own ideas by putting them first each morning. - Build self-trust: Just ten minutes of output can spark momentum for the whole day. - Start small: Journal, sketch, record a memo, or open a draft, keep it simple. - Make it stick: Use rituals, trackers, or accountability partners to stay consistent. More from Megan YouTube | Website |  Instagram Resources Megan’s recommended books and resources

Megan chats with Sarah Seeds from Plant Based Ginger about the surprising power of narrowing your focus to grow a loyal audience, attract brand partnerships, and create lasting impact. Sarah Seeds has been plant-based for over 20 years, and nothing makes her happier than getting people to rethink veggies. For her, food is creativity, connection, and a little bit of kitchen magic. Whether it’s turning zucchini into crispy fries, chickpeas into dreamy hummus, or filling your plate with bold, colorful plants, her goal is simple: to help you fall in love with veggies, one delicious bite at a time.  We dig into why doing less can actually help you grow more. Sarah shares how choosing one clear focus transformed her blog, brought exciting brand collaborations, and kept her creative energy alive. If you’ve been resisting niching down, this episode will give you the clarity and motivation you need to move forward with confidence. Key points discussed include: - Start with what you love: Passion is the best fuel for b

Mimi Council talks about her journey from running a bakery for over a decade to building a flourishing food blog rooted in organic, approachable recipes. Mimi Council founded one of the first organic bakeries in the country and ran it for over a decade before selling it. During that time she wrote 3 cookbooks. Now she’s a recipe developer, photographer, and food blogger. She also focuses on recipes for your dog in addition to bakery-style desserts.  This episode offers practical insight for anyone moving from brick-and-mortar food business into blogging. You’ll learn how to translate in-person experience into online success, avoid common pitfalls, and embrace the freedom and creativity that blogging allows. Key points discussed include: - Leverage existing audiences: Carry over loyal customers and social media followers to jump-start blog growth. - Invest in photography skills: Strong visuals build credibility and make recipes irresistible. - Keyword research is the new costing: Just like bakery pricing, keyw

Even when life is good, it’s easy to resist joy out of fear or discomfort. This episode reveals why we sabotage our own happiness and how to finally soften, stay present, and let joy all the way in. Have you ever felt like life is good, maybe even great, yet something inside you won’t let you fully enjoy it? I’ve noticed this pattern in myself and realized that often we subtly shut out joy out of fear, discomfort, or self-protection. In this episode, I share honest reflections and practical steps to stop sabotaging your happiness so you can experience more peace, presence, and connection. Action Plan: - Name the resistance: Acknowledge out loud when you feel yourself pulling away from joy. - Stay in the moment longer: Allow hugs, laughter, or silence to linger without rushing to distraction. - Start a joy journal: Record times when joy knocked but you resisted, and explore why. - Practice receiving: Accept compliments and gifts without deflection to expand your capacity for joy. - Repeat joy affirmations: Use

Apply for the 2026 Eat Blog Talk Mastermind Megan brings us behind the scenes of her high-level Mastermind group, where current members share the real challenges, breakthroughs and unexpected wins that shaped their year. If you’ve ever wondered what it’s really like inside a high-level Mastermind, this episode offers a candid look from the members themselves. You’ll hear their doubts before joining, the value they’ve gained, and the surprising ways the group has impacted both their businesses and their lives. Key points discussed include: - Accountability that sticks: Weekly check-ins and shared wins create real momentum and progress. - ROI beyond numbers: The value isn’t only financial, it’s in mindset shifts, clarity and connection. - Planning ahead with confidence: Members doubled output and learned to map content months in advance. - Feedback that matters: Honest insights from peers helped refine projects, ebooks and big launches. - Community over isolation: Deep connections replaced the loneliness of blo

Jessica Randhawa from The Forked Spoon teaches us how to turn life’s hardest moments into fuel for growth, and what it takes to build a food blog that truly lasts. Jessica is the head photographer and recipe developer behind The Forked Spoon, where she has shared over 1,200 approachable, family-friendly recipes over the past 14 years. With a background in molecular biology and a passion for travel-inspired cooking, she helps everyday cooks build confidence and creativity in the kitchen. Jessica’s story is proof that resilience and adaptability are the real secret ingredients behind a successful blog. She shares how a health crisis changed her perspective, why consistency matters more than flashy trends, and how to keep moving forward even when the industry feels uncertain. Key points discussed include: - Adapt when things shift: Staying flexible keeps your blog alive through big changes. - Lay a strong foundation: Choosing the right platform opens the door to growth. - Be consistent: Showing up regularly buil

The simple act of asking boldly can open doors you never imagined. Learn how speaking your desires with clarity creates powerful shifts, aligns opportunities, and reminds you that what you want is waiting for you. Asking can feel scary, whether it’s requesting help, an opportunity, or even just declaring what we want to the universe. I’ve learned firsthand that the simple act of asking boldly creates ripple effects that we can’t always see immediately. This episode is about the courage to speak your desires clearly, the trust to release the “how,” and the magic that unfolds once you do. Action Plan: - Make bold asks daily: Speak or write your desires out loud with clarity and confidence. - Get specific: State exactly what you want, whether it’s a number, opportunity, or connection. - Release the how: Focus on the “what” and let the timing and method work themselves out. - Create a bold ask list: Keep a running list of things you want to request so you’re ready when courage strikes. - Affirm your worthiness: R

Megan chats with Christina Musgrave about the mindset shifts that helped her leave corporate life, grow her blog into a business, and build a sustainable path forward. Christina Musgrave is the creator of Tasting with Tina, a popular food blog focused on simple, elevated weeknight meals for busy home cooks. Her recipes have reached millions, and she’s built a thriving business that includes brand partnerships, food photography, and her upcoming cookbook Tasting Every Day: Weeknight Feasts. Christina’s mission is to help others feel empowered in the kitchen—and in their lives—through beautiful, approachable food. Sometimes the biggest breakthroughs don’t come from another tool or tactic, they come from how you think. This episode digs into the mindset shifts that can help you show up with confidence, stay consistent, and actually enjoy the ride of blogging. Key points discussed include: - Stop waiting for perfect: Taking messy action is what gets you closer to your goals. - Keep things moving forward: Even sma

Sarah Franklin from Lulu teaches us how to turn our content into professional-quality books that build our brand and create new revenue streams. Sarah is the Public Relations Manager for Lulu.com, the publishing and print on demand company started in 2002 by Red Hat Founder Bob Young. Her primary role is to educate creators about the benefits of Lulu. With over 16 years experience in the publishing industry, Sarah is passionate about helping authors find ways to connect with their audience. In previous roles, she led author public relations campaigns and coached many more in preparation for their book launches. She lives in Raleigh with her family. Publishing a cookbook does not have to mean chasing a traditional book deal or managing inventory from your garage. Sarah shares how food bloggers can use Lulu’s print-on-demand platform to create beautiful, flexible products without the hassle. From simple PDFs to polished spiral-bound books, this episode will help you see your content in a whole new light. Key po

When nothing seems to be working despite all your effort, the secret may not be doing more, it may be letting go. Discover how loosening your grip allows space for guidance, clarity, and miracles to flow in. Sometimes life throws us into seasons where no matter how much effort we put in, nothing seems to move forward. I’ve been there, and recently I had to remind myself of the power of letting go. Clinging tightly can feel like control, but it often keeps us from receiving the answers and blessings we need. In this episode, I share tools and perspectives that helped me loosen my grip and trust that life is unfolding exactly as it should. Action Plan: - Notice where you’re gripping too tightly: Pay attention to areas in your life where you feel white-knuckled and overly controlling. - Try visualization tools: Use a balloon or shelf visualization to release what isn’t yours to control. - Create a trust archive: Write down past experiences where letting go brought the outcome you needed. - Practice physical rele