NBDA: Bicycle Retail Radio

The NBDA Women in the Bicycle Industry (WIBI) program serves as a dynamic, all-encompassing platform to support, elevate, and connect women working in all areas of the cycling industry. With a focus on recruitment, mentorship, professional development, community-building, and celebration, this initiative serves as a cornerstone in fostering equity, retention, and opportunity.This July's virtual career fair was dedicated to recruiting and retaining women in the bicycle industry. Hear stories about roles in retail, sales, product development, advocacy, and more.Support the show

Are you using AI in your bike shop? This week's episode of Bicycle Retail Radio features Jason Ford of The New Wheel. Learn how they're utilizing AI and how you can utilize new tools in your business.Support the show

How do you track your returns after a store remodel? In the off season, explore if remodel and remerchandising makes sense with Brian and Heather.Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

Episode 1: Manufacturing Upheaval, Tariff Tensions, and the Stories Shaping Bike RetailThe inaugural episode of our quarterly news review series with Steve Frothingham, Editor in Chief of Bicycle Retailer Industry News. In this wide-ranging conversation, Steve shares his journey to the helm of the industry's leading trade publication and discusses how BRAIN operates under Outside Inc. ownership.This episode dives deep into two of the most consequential stories from fall 2025: the shocking CBP announcement regarding Giant Manufacturing and allegations of forced labor, and Blaupunkt's strategic move to assemble e-bikes in North Carolina. Steve provides exclusive insights into how these stories broke, what they mean for retailers, and the broader implications of tariffs and supply chain shifts facing the bicycle industry.Whether you're a bike shop owner navigating uncertain trade policies or an industry professional trying to stay ahead of the curve, this conversation delivers the context and anal

In this episode of Bicycle Retail Radio, we sit down with the leadership team at eBliss Global: Chairman & CEO Bill Klehm, Vice President Steve Richey, and National Sales Manager Tom Roth.The team shares insights on their new $4.1 million e-bike assembly facility in Utica, New York, why domestic production matters, and how eBliss is supporting retailers with U.S.-assembled e-bikes. Tune in for an inside look at eBliss’s mission to reshape green transportation and the opportunities this brings for bike shops across the country.Support the show

The NBDA provides a quarterly platform for industry experts to meet, discuss and address retailer risks, concerns, and best practices regarding lithium-ion batteries and e-mobility devices safety, standards, and compliance.Listen to this week's episode of Bicycle Retail Radio, our most recent E-Bike Safety & Standards Panel.Support the show

In this episode of Bicycle Retail Radio, we sit down with Chad Smith, Vice President of HLC US, and Patrick McGinnis, CEO of HLC, one of the bike industry’s leading distributors.We explore how HLC is evolving in a rapidly changing market, from inventory strategies to simplification to data-driven partnerships, and how keeping retailers at the center of their mission informs these decisions. With a focus on wins, lessons, and opportunities, this conversation delivers practical takeaways for every shop looking to thrive in challenging times.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

Send us a textIn this episode of Bicycle Retail Radio, we welcome back Stephen “Phunky” Proffitt, Technical Account Manager at Bosch eBike Systems. Stephen shares what’s new in the 2025 Bosch Dealer Training Tour, including in-person and virtual options designed to certify shop staff and introduce fresh curriculum.We explore how training helps shops tackle service challenges and prepare for the future of ebike retail and repair.View all Dealer Training Tour dates.Support the show

Send us a textWith tighter margins and communication expectations evolve, it’s never been more important to meet customers where they are.In this episode, Yan Lee, Affiliate Manager at Zidy, shares how smart retailers are moving beyond static websites to create fast, personal, and effective communication-plus, hear practical tips for engaging new riders and digital-first shoppers.Support the show

Send us a textIn this episode of Bicycle Retail Radio, Mike Gann, President of LOOK Cycle USA, reflects on his leadership experience across major bike brands and LOOK’s forward-facing IBD strategy.He discusses LOOK’s iconic legacy and product strategy, the brand’s unique approach to supporting retailers, and actionable advice for shops looking to grow their businesses. Tune in to hear Mike’s insights on navigating today’s market and how LOOK Cycle USA is partnering with retailers to ride confidently into the future.Support the show

Send us a textKeep your to-do list short this week. Brian and Heather review the 5 things you should do for your business.Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.Support the show

Send us a textSummer season is coming to a close. Listen to our News Hour recap to catch up on industry news from our friends at Human Powered Solutions.We use this episode to recap the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.Support the show

Send us a textListen to our July Best Practices panel this week on Bicycle Retail Radio.The NBDA is holding quarterly forum style meetings on Retailer & Supplier Best Practices. The NBDA wishes to unite industry experts in a panel discussion to circulate best practices to align the industry. During the meeting, the NBDA organized panel will talk through an agenda on various topics.Support the show

Send us a textMissed our Growing Ridership panel this July? Listen now in this week's Bicycle Retail Radio episode.This panel brings proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members have been organized to represent retailers, suppliers, and select industry experts, all who have committed to being proactive and opting to take part in this forum and to provide actionable items for the industry at large to take initiative on through all media outlets and related messaging.Support the show

Send us a textThe NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

Send us a textIn this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count. Support the show

Send us a textIn this episode, Lifan Irwin and Michael Potter from Bikeflights reveal how their innovative shipping platform makes sending bikes faster, easier, and more reliable for both retailers and riders.They discuss new features, best practices, and strategies that help shops streamline shipping, enhance customer experience, and drive profitability. Listeners will learn how Bikeflights is shaping the future of bike shipping with seamless integrations and comprehensive retailer support.Support the show

Send us a textToday we sit down with Rob Kaplan, Head of Sales and Marketing at Bulls Bikes USA. With over 30 years in the cycling industry, Rob is widely respected for his thoughtful leadership and big picture vision.He shares insights from his extensive career, his current work at Bulls, and offers valuable guidance for retailers navigating today’s challenges and ebike opportunities in bicycle retail.Support the show