Sinopsis
Wagner Live is a weekly podcast hosted by ad agency CEO, Wágner dos Santos. On each episode, Wágner and a special guest break down the trending news stories in business, advertising, and marketing with valuable and insightful commentary. The podcast is recorded during a live video stream occurring every Wednesday evening at 8 p.m. Eastern time on Wagner Live's Facebook page.
Episodios
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S1 E63: Midweek Update
05/10/2017 Duración: 20minWágner covers what made the news during the week of October 3, 2016 with expert and frank commentary.Topics covered include:• Netflix• Ad Blocking• Facebook• Google• KFC and Yum! Brands• Snapchat• Pinterest• MTVBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E62: Midweek Update
04/10/2017 Duración: 30minWagner dos Santos, covers the latest news in business, marketing, advertising, and branding with expert commentary.Topics covered include:• Digital Advertising• Artificial Intelligence• Twitter• Facebook• SnapchatBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E61: Midweek Update
02/10/2017 Duración: 20minThis episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.Topics covered include:• Apple• Facebook• Google• Victoria’s Secret• Amazon• Pokémon Go• Samsung Note 7• Saatchi & SaatchiBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S2 E60: Working From Home Rocks!
01/10/2017 Duración: 27minWágner discusses the growing trend toward home-based and virtual businesses in addition to the benefits of employers offering telecommuting options for their employees.References made to: https://twa.link/wfhBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E59: Why Some Businesses Succeed While Others Fail
01/10/2017 Duración: 24minAccording to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.In this episode, Wágner, discusses the many pitfalls that businesses must avoid in order to succeed and what the most successful businesses have done to get them to where they are today with expert commentary.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E58: Midweek Update
30/09/2017 Duración: 24minThis episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.Topics covered include:• Pokémon Go• Artificial Intelligence• Snapchat• Spotify• Brexit’s impact on advertising• Dollar Shave Club• Slack• New ads for Gardasil, the vaccine for HPV• Facebook Messenger• Nike Women’s InstagramBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E57: The Future of Retail
29/09/2017 Duración: 13minIn this episode, Wágner dos Santos discusses how retail is evolving beyond brick and mortar and the rise of mobile shopping.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E56: Midweek Update
28/09/2017 Duración: 28minThis episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.Topics covered include:• 10 Media and Advertising Predictions That Didn’t Come True in 2016• Facebook• Twitter• Ad spending stats• Netflix• SnapchatBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E55: Midweek Update
27/09/2017 Duración: 19minThis episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.Topics covered include:• TV industry trends• Streaming video meets traditional media buying• Facebook• SnapchatBecome a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E54: Personal Branding Tips
26/09/2017 Duración: 18minIn this episode, Wágner dos Santos discusses the effective use of personal branding with 5 key steps.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E53: The Biggest Social Media Marketing Mistakes
25/09/2017 Duración: 14minWágner discusses the biggest mistake businesses are making with social media marketing and what they should be doing instead.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E52: Wine Education Through a Podcast
24/09/2017 Duración: 59minIn this episode, Wágner interviews Jenn Nelson, executive producer and co-host of the live-streaming show, Wine Antics LIVE on Thursdays at 9 pm EDT.In addition to being a passionate and certified wine lover, Jenn is also one of the organizers behind Ladies Go Live Virtual Live Summit 2017 on August 25th. — with Wine Antics and Jenn Nelson.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E51: A Near-Death Experience Gives Life to a New Brand
23/09/2017 Duración: 43minWágner interviews Andy Hnilo, CEO of Alitura. A near-death experience led Andy to develop a cutting-edge natural skincare line that is revitalizing the skincare market.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E50: The Power of Listening to Your Audience
22/09/2017 Duración: 04minHave you noticed that the most interesting person/brand you want to talk to is usually a better listener than a talker? In this episode of Wagner Live, we talk about the power of listening to your audience and crafting your messaging to what is relevant to them. Listen in to learn why brands that harness listening are going to be more successful than those that don’t. What You’ll Discover:- Why it’s time to stop talking about yourself and instead listen. - Get to know your audience and listen to them. - Ensure your communication and messaging are relevant to the interests of your audience.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E49: Free Wi-Fi is Good For Business
21/09/2017 Duración: 13minIn this episode, Wágner shares the value of businesses offering free Wi-Fi to their customers. Some of the benefits may not seem as obvious as one may think.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E48: Emerging Technology's Impact on Retail
20/09/2017 Duración: 19minWith Sears, Macy's, JCPenney, and several other retailers closing hundreds of stores nationwide, it's clear that the "Amazon effect" has made a big impact. How will we shop in the future? Will all shopping be online? Wágner addresses a growing shift from brick-and-mortar retail to eCommerce by answering these questions and more.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E47: The Danger For Women in Creative Jobs
19/09/2017 Duración: 33minThe Harvey Weinstein scandal has reopened a very sad yet important dialogue regarding how women are victimized in the workplace by men. In this episode, Wágner discusses how women in creative jobs are often victims of sexual harassment, sexism, demoralization, and sexual assault and what can be done to make it stop.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E46: The Reality of Virtual Offices
18/09/2017 Duración: 22minIn this episode, Wágner discusses how offices have evolved from traditional models to fully functional mobile offices and coworking spaces. What's the future of the office and should you even consider one?Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E45: Ad Agencies Must Think Like Consultants
17/09/2017 Duración: 18minWhat's the point of sending customers to your clients if they are not prepared to handle or keep them?In this episode, Wágner dos Santos discusses how today's marketing and advertising agencies need to be part business consultants as well.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message
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S1 E44: The Growing Importance of Hispanic Marketing
16/09/2017 Duración: 46minIn this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of the Hispanic advertising agency, The Group Advertising. Hernan's latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message