Bob Phibbs, The Retail Doctor

This episode is devoted to educating consumers. Learn how to differentiate your product from the rest on this episode of Tell Me Something Good About Retail.    ----- Key Links Joe Gaither LinkedIn John Gaither LinkedIn Feetures Website  Field Agent: https://www.fieldagent.net/ ----- Educating the Customer Experiencing the product is the first step in marketing.    How to Differentiate Your Product from the Rest  Selling customers on the benefit of the socks otherwise you’re doing the customer a disservice.    Sock vs. Shoe Ratio  Selling the product to make “add ons” even more comfortable.  More details at:  https://www.retaildoc.com/podcast/315joe-and-john-gaither-on-differentiating-your-product   Signup for our weekly newsletter here https://www.retaildoc.com/newsletter-signup-old  Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.