B2B From A2Z Podcast

Additional Info: 1. Understand your client The starting point for being able to add value to your client relationships has to be gaining a clear understanding of your client, their business, and their personal and business goals. It is also vital to understand what they currently value from their service relationship with you. 2. Make it clear and easy to do business with you At the start of any transaction with a client, you should ensure that there is complete clarity between both parties with regards to the scope, delivery and form of the service to be provided. The aim is to make it as easy as possible for your clients to do business with you. For many firms there has been a reluctance to provide this information in the necessary detail. The core information to be communicated to the client should include: • the scope of the core work to be undertaken by the firm; • the scope of the work to be carried out by the client to enable the firm to carry out its work; • the timeframe for the project as a whole