Creative Therapy
let's talk Coke, with VP of Global Design at Coca Cola, James Sommerville
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:07:37
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Sinopsis
In this clip taken from episode 12, James talks about how he planned to maintain the traditional image we all have of Coke, the Coca Cola archives, and how the Share a Coke campaign took a risk in replacing its primary logo with people's names
