Ad Age Marketer's Brief
How Philips reorganized its 3,000 global marketers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:53
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Sinopsis
Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.
