Intellicast

Welcome back to Season 6 of Intellicast! You’ve made it to the second episode! Brian Lamar and Producer Brian are joined by EMI’s one and only Mary Draper to discuss some of the latest market research news and our anticipated trends for the industry in 2023. The episode kicks-off with about five minutes of football chat as Mary is a huge (albeit occasionally grumpy) Bengals fan and some conference chat as conference season is upon us! Then, the guys and Mary jump into some industry news with the announcement that Screen Engine has acquired Coherency, a brand insights and strategy company. They follow this by touching on The Market Research Institute International’s (MRII) naming of Paul Hunter as its 2023 president. Brian Lamar will also be joining the board! In the next segment, Mary and the Brians discuss some staffing news in the MRX industry. KS&R has promoted three of their long term employees to Directors. They also Nielsen who, following its restructuring into three global units, has announced that it