Ad Age Marketer's Brief
Purpose marketing hits and misses
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:17:40
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Sinopsis
We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M’s Super Bowl stunt and a ‘subvertising’ move by climate activists that targets BMW and Toyota.
