Ad Age Marketer's Brief
John Pepper on how John Smale changed P&G and marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:15
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Sinopsis
Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale’s impact on global expansion, P&G’s legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency Y&R.
