Federal Contracting Made Easy's Podcast

When you meet someone for the first time, they instantly form an impression based upon your age, gender, race, height and weight. People will also judge you based on your body language. Do you look someone straight in the eye? Do you cross your arms? Do you stand up straight? Your total impressions are a combination of all these factors. So what does this have to do with 30 seconds to make an impression? Everything! Though you cannot change your age, gender, race, height or weight you can change the way you stand, whether or not you fold your arms or legs. Average Attention Span In business you need to capture the attention of everyone you meet within the first 30 seconds. Why within the first 30 seconds? That is the typical amount of time it takes to ride an elevator from the bottom floor to the top floor of the building. Thus this is where the name elevator speech or pitch came from. Add to this the fact that the average attention span of a human is between 8 to 20 seconds and you soon realize how important