Custom Apparel Startups

What is a social media strategy?A social media strategy is an outline or plan of your social media goals, how you will achieve them, and how you’ll track metrics. Social is talked about all the time in business, but do you need it? If yes, then how will you use it? This episode is all about finding out what is right for your business. Why having a presence on social media is important for small businesses:Maintains and builds relationships with customers you already haveGrows brand awareness and familiarityBuilds trust with new and current customersBuilds engaged communitiesTurns customers into advocates (gain mentions, comments, likes, tags, etc.)Gives your business a chance to respond to any negative feedbackAnother channel to promote products or servicesHow to set up a strategyDetermine a goal – make sure it’s measurable/realistic for your business (ex: increasing email sign ups, increase web traffic, generate sales/leads, etc). Understanding and researching your competition can help you.Understand your au