Social Science Bites

“Ah, but a man’s reach should exceed his grasp,” the poet Robert Browning once opined, “or what’s a heaven for?” That’s not a very satisfying maxim for someone trying to lose weight, learn a language, or improve themselves in general on this earthly plane. But there are ways to maximize one’s grasping ability, and that’s an area where psychologist Ayelet Fishbach can help. Fishbach, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, studies goals and motivations. It's work that saw her serve as president of the Society for the Science of Motivation and the International Social Cognition Network and to pen the 2022 book, Get it Done: Surprising Lessons from the Science of Motivation. In this Social Science Bites podcast, she tells interviewer David Edmonds that one tip for setting goals is to make them concrete. So, for example, resolving to ‘being a good husband’ works, but ‘being happy’ does not. ‘Being happy’ is just too