Autoconverse :: Future Of Mobility

Auto shopper behavior is no doubt an elusive activity to understand, and respond to. Marketing metrics and analytics tell us a lot, yet waste in dealer ad spend seems rampant. In this session we bring together two dealers and a direct target marketing specialist - for a conversation about consumer behavior, third-party automotive advertising providers, dealership website analytics, and ROI on ad spend. View the full video replay. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit autoconverse.substack.com