Liveonweb By Transport Topics

Today's carrier hires and replaces the equivalent of his entire driver force every year. And, with the retirement of the boomer generation, today's drivers are looking at their careers in a different light. What incentivizes this generation of commercial vehicle offers to take a job - and then stay with a company, has changed. And, everything from benefits packages and wages to lifestyle, equipment, and education are part of this new conversation. How is it playing out on both sides? What strategies are working for real fleets - and real drivers? We asked those those on the front lines. TCW President Dave Manning and UPS Freight Company Driver Henry Bruster join reporter Eugene Mulero at the LiveOnWeb table. The live broadcast also featured interviews with top recruiting executives and a private carrier marketing expert.