All Selling Aside With Alex Mandossian

Somewhere in Asia, a hermit was meditating by a river when a young man interrupted him to ask to become his committed disciple. “Why?” the hermit asked. The young man answered, “Because I want to find enlightenment.” The master grabbed the young man by the scruff of the neck and plunged his head underwater. After a long moment of the young man kicking and struggling, the master released him and asked gently, “Young man, what did you want most of all when you were underwater?” “Air!” the young man replied. In response, the master instructed the young man, “Go home, and come back to me when you want enlightenment as much as you wanted air.” If you don’t immediately All businesses do three things: production, operations, and marketing. As you’ll probably recognize, most people don’t want to sell as much as they want to breathe! And yet, sales is marketing oxygen; without it, you suffocate your business. In fact, I recommend allocating 50% of the total amount you spend on your business to marketing, with 25% each