All Selling Aside With Alex Mandossian

 In 2016, my friend Ryan asked me if I would support him for his first product launch, The Ask Method Training. It ended up being pretty successful, and generating over $3 million in revenue in just two weeks. The problem, though, was his profits. After the fees, advertising, joint venture payouts, refund requests, and affiliate contest payouts, the typical profit margin is about 20%. Ouch! I prefer to be in the 50% to 60% range. In my own launch, I used the PLUS Method, which stands for Post-Launch Upsell Strategy. This term was coined by one of our top producers of sales. Jeff Walker created a powerful formula for the front end of a product launch. It involves two weeks of creating pre-launch content, typically three videos, followed by a final video that leads to the cart opening and closing. Here’s the problem: when the cart closes and you’re done, 15% to 20% profit is considered good. Typically, at this point when the cart closes, the game is over. I knew there had to be a better way. Jeff’s powerful for