All Selling Aside With Alex Mandossian

Many years ago, in northern Asia, an arrogant samurai warrior challenged his Zen master to explain the difference between evil and goodness. The master’s response had a sense of mockery, even disgust, as he said, “I will not waste my time with such scum as you.” The arrogant samurai reacted by pulling out his sword and screaming in a rage, “Little man, I will cut you into pieces for your insults!” The Zen master responded, “That, my dear friend, is what evil is like.” When he heard this response, the samurai calmed down and began to understand the deep wisdom that the master was teaching him. He thanked the Zen master for the insight, and went down on one knee in gratitude. “That, my dear warrior,” the master replied, “is what goodness is like.” The moral of this story is that experience is not the best teacher. Rather, experience is the only teacher. Think of the words “empathy” and “sympathy.” Imagine trying to describe the difference to someone just using descriptions. This probably seems pretty tricky, ri