All Selling Aside With Alex Mandossian

You may be surprised to know that one of the world’s wealthiest men rarely showed up on the lists, because he had children and his fortune was divided among them. The man in question is Sam Walton, the founder and owner of Walmart and Sam’s Club. The story of how this man from a modest background created such a profitable company is fascinating and provides incredible insights. Sam would fly a small plane over the parking lots of other five-and-dime stores, looking for parking lots full of cars. When he found them, he would land his plane and go inside the store to learn what his competitors did. Through this process, he learned what worked for his competitors. Once he figured this out, he used the knowledge that he had gleaned to go into small cities, open a Walmart location, and become the biggest employer in town. This story illustrates the idea that originality is the most dangerous principle in sales and marketing, as Rosser Reeves thought. It was through deeply researching what his competitors were doi