All Selling Aside With Alex Mandossian

Remember Aesop’s fables? These stories were full of political points and lessons for listeners to learn. As you know if you’ve been listening to this podcast, storytelling is central to selling through ethical influence. So, let’s explore one of Aesop’s stories! Once upon a time, there was a donkey who was starving. To his left, he saw an apple on the ground. To the right, he saw a pear. He looked back and forth between the two. Should he eat the apple? The pear? The apple? The pear? Before he managed to make a decision, he collapsed from hunger and died of starvation, all from his indecisiveness. The could have tasted the apple and then tasted the pear to see which he liked, instead of trying to permanently choose one or the other. From there, he could have stuck with the second fruit, gone back to the first fruit, eaten one after the other, or even decided to go back and forth between the two fruits, one bite at a time. This is the sort of thing that happens to us as parents, as children, and as ethical inf