All Selling Aside With Alex Mandossian

Let me share a quick story from several hundred years ago: people used to believe that a heavier object would fall faster than a lighter one. One day, Galileo dropped two cannonballs and found that they landed at the same time. This was significant because one of the cannonballs weighed twice as much as the other. If it’s hard to believe, try this yourself! Take two things that weigh different amounts (like an almond and a bottle of water) and drop them from the same height. They’ll land at the same time. What this taught the world about gravity was important. Far more important, though, was what the incident represented: a new problem-solving method based on the authority of experimentation and observation. Today, we apply this scientific method to marketing as well as physics. Picture a marketing funnel for a moment. Because it’s a metaphor rather than a physical funnel, gravity doesn’t apply. Instead, the gravity that pulls leads through the funnel is your ability to ethically influence them. There are sev