All Selling Aside With Alex Mandossian

In 2016, a former partner and I had launched a product that we had worked on for about a year. We grew a list of 85,000 people, and during our two-week launch based on Jeff Walker’s Product Launch Formula, we expected to generate $2 million to $3 million. Instead, we generated less than $400,000 in gross sales—and we were over $400,000 in debt! To break even, we would have needed to make almost double that amount. I was embarrassed, demoralized, and humiliated, and nobody seemed to care. So what went wrong? As you’ll learn today, there are three reasons why people won’t buy from you: they don’t understand you, they don’t believe you, or it’s not the right time. In this case, our specific mistake was that we didn’t start with the end in mind, namely starting with the offer. Our audience liked and trusted us, and it was the right time, but they didn’t understand us because we didn’t make the offer clear. Let’s talk about context. Without context, pushing an elderly person is always problematic and wrong. But we