All Selling Aside With Alex Mandossian

I’m friends with David Perdew, who runs Novice to Advanced Marketing System (NAMS). In 2015, David hired me to coach him to do two new things: to get pre-registrants for the following year, and to sell a high-end offer. When it came time for him to make the offer, people asked, “What’s in the offer?” My response was, “What difference does it make?” If you know, like, and trust David, then what’s in the offer shouldn’t matter, because you already know it will be something good. If you have enough relationship capital, then people will buy on command. This is what I mean when I say that the who is more important than what, how, when, where, and why. Tune into the episode to learn how David’s high-end offer turned out, and why the unusual way we went about doing it (by allowing the students to create the offer) was so powerful. Today’s Alexism from my book Alexisms is this: you don’t need a parachute to skydive. You just need a parachute to skydive more than once! This ties into today’s topic because getting so