Love Your Story

Episode 033 – A Business Episode – Using Story to Discover and Define Company Culture Scenario #1 John sat at his desk, shuffling papers back and forth.  He’d recently taken over the marketing of his mortgage company and he was trying to figure out what he was doing wrong. He posted on FB, Instagram, Twitter, all the spaces they felt they could reach their customers, but they weren’t getting much response. How could he improve interaction with his potential clients? Scenario #2 Jillian had just been promoted to head of a sales team. She knew that each team was like a family here at ABC and she was now the new leader. How was she going to set up her team dynamic? How was she going to create camaraderie, action, and a highly motivated team? Scenario #3 The Bright and Shiny window company had been around for twenty years. They were well established and had their way of doing things. Now suddenly, when they needed to hire new people they were being asked about company culture. What in the hell is comp