Unconventional Leaders

“Brands often want to be all things to all people- Your best success is going to be to create something that is your own path.” How do you stand out in a SEA full of people who are doing what you are doing? Jeremy Slagle says it starts with STORY. So before you start making a logo and deciding what your branding colors are going to be, you need to go to the farmer’s market, pull out a notebook and ask some deep questions. Say what? Yup. Today you are going to learn a few practices that will help your small business have a bangin’ brand.    FROM TODAY’S EPISODE: Before you make your logo-- DO THIS! Incorporating YOUR STORY while still making our client/audience the focus Best way to get AUTHENTIC feedback from your target audience (and what questions to ask!) What are things you can do to separate your brand from the “next guy”   MENTIONED ON SHOW: Connect with Jeremy Slagle: https://www.slagledesign.com/ Show Notes and Previous Interview: https://www.heatherparady.com/blog/jeremyslagle Book Mentioned: Capi