Unconventional Leaders

As leaders, we often have many things we’re good at, but we don’t always know how to make them work together. Estie Rand gives straightforward tips on how to leverage our skills so that we can provide services and products for people who will truly benefit from them. In this interview, she displays a lovely and fun example of the advice she shares on getting in front of your target audience and connecting with them in a meaningful and sincere way. Estie Rand built a six-figure business with zero dollars in ad-spend in under two years, with a fully virtual team (while raising five kids!) The founder and owner of Strand Consulting, an LA based boutique consultancy, this marketing maven guides business owners ranging from multi-millionaires to freelancers on how to earn more money with less headache. After a decade in non-profit, rising in the ranks to become CIO, Estie left her job to bring her skills of doing more with less to small business owners around the world. She is also the host of the acclaimed Busine