Content Strategy For Building An Audience

Duplicate content is bad for SEO – or is it? Content syndication, done properly, is not only safe – but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy.  Here are links to the articles I mentioned in the episode: Example of Content Syndication Here's an example of my own content syndication. I published a blog post and podcast episode on the same topic: Starbucks Rewards: An Evolution in Data-Driven Marketing (Blog version) Know Your Customer: Starbucks and Data-Driven Marketing (Podcast version) While they are based on the same content, you'll notice that they are each presented a little differently to respond the differences in context. Example of 301 Redirect Here's an example of using a 301 redirect. Sometimes when I publish something here on my business blog, I want to include it on my personal blog too. So I just use a redirect: When you click: http://michaelboezi.com/2016/09/using-social-media-for-