Content Strategy For Building An Audience

The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing.  Here are links to the articles I mentioned in the episode, and a couple others of interest.  First, the blog version of this episode (with graphics): Starbucks Rewards: An Evolution in Data-Driven Marketing On the backlash when the program was first introduced: Starbucks' controversial new rewards program launches today — here are the major changes you should know about Starbucks Customers Are Pissed About the New Rewards Program And some info about Starbucks' profit structure: The Economics of a Starbucks Cappuccino Grande Understanding Starbucks’ cost structure and operating expenses --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support