Content Strategy For Building An Audience

"Should I be on Snapchat?" is one of the most frequent questions I get from small business owners.   Snapchat provides an opportunity for you to show a side of your business that's more personal – that there are real people in your company, doing real things. The flavor of it is different than the other platforms, though. By its very nature, it's not for hyper-produced content. It's for stuff that is more real or raw. But like anything in business, you want to do it with a strategy behind it.  In the episode, I highlighted a few examples of people making good use of Snapchat for business: Mark Suster (@msuster), Erica Blair (@theericablair), and Jay Acunzo (@jayacunzo). — Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support