Content Strategy For Building An Audience

Tons of people use Twitter as a marketing tool, but will it be effective for your business? Here are some considerations and strategies to help you decide. Yes, Twitter has its problems. But to me, it’s still the most effective channel for building an audience. Once you listen to the episode, I think you’ll understand why it’s my best channel, by far (see: @mboezi). In this episode, I cover: What are the benefits of using Twitter for audience-building, if you get it right. What are the potential pitfalls, including how to manage the "firehose" of posts. How to find the right blend between broadcast and bi-directional activity. How to find people to connect with – either directly or indirectly. How images and videos boost your click-through rate (CTR) – especially native images. Using lists to help keep you organized – and be strategic about audience-building. How you can do some clever automating with Twitter – if you're careful. A brief rant about auto-DMs. Spoiler alert: It's spam. Using Twitt