Corporate Thought

Conversation 71: My Communications with Sam George Sam talked about working with both John Sperling and George Soros.  I knew of Soros but did not know much about Sperling. Sam told the story of the changing of the term “Climate Change” from “Global Warming” and credited Republican strategist Frank Luntz with the change in term.  I went hunting and found this interesting piece. Sam provides a very detailed means of crafting emails that will demand a response especially by a unique subject line, use of the person’s name liberally throughout the email (at least three times – beginning, middle and in the call to action…which is the most important point – a call to action. Sam’s book is I’ll Get Back to You.  You can find out more about him at dyscommunication.com --- Support this podcast: https://podcasters.spotify.com/pod/show/corporatethought/support