Fresh Meet

B Here Now: How positive impact brands thrive during economic downturns

Informações:

Sinopsis

In this episode, marking B-Corp month, we’ll discuss how and why purpose-led businesses emerge and thrive during economic downturns and recession. We’ll chat through the complexities of purpose-based marketing or brand activism in the face of a cost-of-living crisis and what a sustainable model for sustainability looks like.  Hosted by Manifest CEO and founder Alex Myers, with guests including Emily Laws (Head of Brand, Lucky Saint), Ian Hambleton (Co-founder, Ecologi) and Sinead Gray (Joint MD, Kindred).