Inside Design With Kandrac & Kole

INTRO We are in the midst of coaching sessions and a lot of our discussions are centered around the importance of branding. Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo; it's reflected in everything from your customer service, business cards, website, social media, marketing materials and advertising. As our coach Phil Pallen says “A personal brand isn’t a luxury, it’s a necessity”. A. Behind the scenes of your brand a) Who are you trying to attract? Who are your ideal clients? The kind of people you want to work with?  Who is the type of person who needs your services? Who do you want to work with?  What are they like?  What do they like?  How can you position yourself to attract those people? b) Your Qualities: Why should people work with you? How are you different than others in your business? What are your strengths? Weaknesses? What type of projects do you want to work on? What makes you stand out?