Custom Apparel Startups

Many small business owners get into their business with an idea, rather than a full plan. You want to make t-shirts or print signs. You know it's profitable and you've already got some referral business. It's not that hard to make some money and get overwhelmed with business. What IS hard is growing your business to achieve your dreams and goals. One of the first steps to understanding how to create a great marketing plan (that will lead to success) is understanding the 4 Ps of marketing. In so many words, it's understanding your businesses goals, so you can make truly educated marketing decisions. So, what are the next steps for your marketing?Should you start a TikTok?Should you do local paid advertising?Would doing google ads be a good idea?Is renting a booth at a farmers market going to be profitable?Is hiring a marketing firm/person the right move?Anyone who tells you they have the answer to these questions is wrong. None of these can be answered correctly without knowing your 4 Ps. So let’s get to them!