Branding Brews Podcast

2021 Craft Beer Marketing Awards with Jim McCune and Jackie DiBella Find the CBMAs online: craftbeermarketingawards.com  // Instagram: @craftbeermarketingawards I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought it was about time we learned more about them and spread information about the awards. Deadline for the 2021 entries is coming up on January 29th, so make sure you check out all the categories you can enter! Talking points: Bringing together creative and marketing folks in the industry Raising awareness and learning about successful marketing Recognizing branding and marketing for the beer industry Highlighting unique categories, such as Pandemic Marketing and Human Rights. Sustainability in the industry Quotes: "How are you getting people’s attention? How are you getting them to buy your beer, get them through the door, wear your merch out. This is a super hole in the industry and now we can really recog